• The CTV Podcast

  • 著者： Paul Gubbins
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The CTV Podcast

著者： Paul Gubbins
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  • A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

    Hosted on Acast. See acast.com/privacy for more information.
    Paul Gubbins
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  • How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.

    How CTV advertising can combine the best of linear and digital, with Sarah Lewis from ShowHeroes.
    2024/09/18

    In episode 8 of The CTV Podcast, I am joined by Sarah Lewis, Global Director, CTV at ShowHeroes Group.


    We cover a lot of ground including:


    • How ad agencies are planning & buying CTV ads.
    • What type of data and signals are CTV ad buyers looking for.
    • The rise of attention targeting in CTV.
    • The convergence of retail media & CTV.
    • The future of CTV identity.
    • Why DR ad budgets will migrate to CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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    51 分
  • The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

    The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.
    2024/09/10

    In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.


    We cover a lot of ground including:


    • The evolution of TV OEMs, and the OS's that power them.
    • Why 'streamflation' is driving FAST & AVOD growth.
    • What ACR data is, and how it works.
    • The rise of interactive TV ads.
    • The future of TV ad trading.
    • The convergence of retail media & CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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    53 分
  • How AdTech supports the growth of free streaming services, with Justin Gupta from Google.

    How AdTech supports the growth of free streaming services, with Justin Gupta from Google.
    2024/09/04

    In episode 6 of The CTV Podcast, I am joined by Justin Gupta, Head of Broadcast & Video Ads, EMEA, Google.


    We cover a lot of ground including:


    • The evolution of ad serving, in a streaming age.
    • What DAI or SSAI means in CTV.
    • The rise of dynamic ad creatives.
    • Addressable linear, and how this works.
    • What a good streaming ad break should look like, for viewers & advertisers.
    • The convergence of retail media & CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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    54 分

あらすじ・解説

A CTV podcast dedicated to the growing programmatic TV ecosystem in Europe. Interviewing people who are transforming the way TV is watched, and ad breaks are bought and sold.

Hosted on Acast. See acast.com/privacy for more information.
Paul Gubbins
マーケティング アート 経済学
続きを読む 一部表示

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