• The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

  • 2024/09/10
  • 再生時間： 53 分
  • ポッドキャスト

The role of TV OEMs in CTV advertising with Tony Marlow, from LG Ad Solutions.

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  • サマリー

  • In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.


    We cover a lot of ground including:


    • The evolution of TV OEMs, and the OS's that power them.
    • Why 'streamflation' is driving FAST & AVOD growth.
    • What ACR data is, and how it works.
    • The rise of interactive TV ads.
    • The future of TV ad trading.
    • The convergence of retail media & CTV.
    • And much more...

    Hosted on Acast. See acast.com/privacy for more information.
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あらすじ・解説

In episode 7 of The CTV Podcast, I am joined by Tony Marlow, Chief Marketing Officer, LG Ad Solutions.


We cover a lot of ground including:


  • The evolution of TV OEMs, and the OS's that power them.
  • Why 'streamflation' is driving FAST & AVOD growth.
  • What ACR data is, and how it works.
  • The rise of interactive TV ads.
  • The future of TV ad trading.
  • The convergence of retail media & CTV.
  • And much more...

Hosted on Acast. See acast.com/privacy for more information.
マーケティング アート 経済学
続きを読む 一部表示

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