It’s not every day that one gets to pick the brain of an industry hall of famer… and that’s why, friend, today you’re in for a treat.

I’m beyond thrilled to welcome back Seth Godin—the marketing genius, best-selling author, and thought leader—for round two on the podcast.

From the get-go, Seth and I explored the profound difference between marketing and advertising. Spoiler alert: it's all about creating meaningful connections and truly understanding your audience's needs.

We’re diving DEEP into what it really means to create a brand, drive meaningful marketing, and build a business that lasts.

But don’t get it twisted… this isn’t your typical “marketing 101” talk. Seth shares insights that flip the script on what you think you know about strategy, branding, and even failure.

Click play to hear all of this and:

(00:01:18) Why most people don’t actually have a “marketing problem”—it’s something deeper.

(00:04:04) Why having a strategy is your secret weapon for marketing success (and how to think about strategy correctly).

(00:06:02) How Google became a brand people love, without ads. (Yes, really!)

(00:09:07) Why Seth’s iconic book Purple Cow changed the game for marketers everywhere.

(00:13:22) The difference between gaining new followers and serving your existing audience (this one is GOLD).

(00:17:51) Marketing is a game—Seth breaks it down in a way that makes you want to rethink how you play.

(00:20:14) How we can turn the marketing tasks we dread into something we actually enjoy.

(00:24:05) How to stop chasing false proxies (a.k.a. things that don’t matter, like views and likes).

(00:24:46) When to let go of what’s no longer working and pivot—without regret.

(00:26:57) Seth’s #1 mantra for success: “This might not work.”

Listen to Related Episodes:

• Are You a Freelancer or Entrepreneur? Seth Godin Has the Answer: https://podcasts.apple.com/us/podcast/are-you-a-freelancer-or-entrepreneur-seth-godin-has/id1479619320?i=1000472366766
• How to Audit Your Current Business Strategy for Sustainable Growth: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795
• The BEST Guerrilla Marketing Strategies You NEED to Know: https://podcasts.apple.com/us/podcast/my-un-sexy-strategy-for-business-growth/id1479619320?i=1000626784795

Connect With Seth Godin:

• Seth’s new book, This is Strategy: https://geni.us/thisisstrategy
• Seth’s blog: https://seths.blog/
• Follow Seth on Instagram: https://www.instagram.com/sethgodin

📧 Join my Newsletter for a weekly cocktail of insider business strategy, personal reflections, and the journey of being a thought leader: https://jasminestar.com/newsletter 📧

For full show notes, visit jasminestar.com/podcast/episode481