In this episode, Alexander Stonehouse interviews Bernadette Van Gieson, Growth Marketing Manager at Stories Inc., about the power of authentic storytelling in marketing and employer branding. Bernadette shares insights from her experience helping global brands bring their workplace culture to life through employee stories and discusses how storytelling builds trust, creates emotional connections, and makes content more memorable.

• Stories are 22 times more memorable than statistics alone, making storytelling the most effective communication medium

• Authentic employee stories build trust with candidates by providing real examples of workplace culture

• The most effective employer branding strategies align internal and external communications across the employee lifecycle

• In a noisy digital landscape, focus on creating content that genuinely adds value to your audience

• For marketers on small teams: identify your strengths, seek feedback, and find alignment between personal passions and brand voice

Brilliantly Wrong is a StartUp Marketer podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests regularly dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.

Visit www.thestartupmarketer.com to learn more and be part of the community.

In this episode, Alex Stonehouse sits down with Matt Vanderlinden and Chris Vanderlinden, founders of Detonator, to discuss their journey from creative collaborators to brand storytelling specialists.

Highlighted Topics:

• Origin Story: How two brothers with backgrounds in copywriting and cinematography joined forces to tell authentic brand stories

• Creative Process: The art of selecting perfect voiceovers, crafting soundtracks that drive narrative, and creating memorable visual compositions

• Art & Marketing: Exploring the meaningful parallels between artistic expression and effective brand communication

• Taking Calculated Risks: Why the most impactful brand content often requires stepping outside comfort zones

• B2B vs B2C Communication: Breaking down the misconception that business marketing can't be emotional or compelling

• The Client Relationship: How Detonator adapts to different client needs while maintaining creative integrity

• Starting Points: Advice for early-stage companies looking to establish their brand story and visual identity

Whether you're an early-stage startup or an established company looking to refresh your brand narrative, the Vanderlinden brothers offer valuable insights on creating content that resonates with authenticity and purpose.

Brilliantly Wrong is a StartUp Marketer podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests regularly dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional.

Visit www.thestartupmarketer.com to learn more and be part of the community.

Host Alex Stonehouse sits down with product marketing expert Christine Moore to demystify the often misunderstood world of product marketing. Christine, with her background transitioning from publishing to tech, offers valuable insights on what product marketing truly entails, how it differs across organizations, and practical strategies for success in this dynamic field.

The discussion covers everything from effectively managing cross-functional relationships to conducting meaningful research and leveraging AI tools. Whether you're considering a career in product marketing or looking to enhance your current approach, this episode provides a comprehensive look at the challenges and rewards of this critical business function.

• Defining Product Marketing: Christine breaks down what product marketing is (and isn't), explaining how it "exists to drive both growth and retention by delivering the right product to the right audience using the right message."
• The Circle of Influence: How product marketers serve as the "connective tissue" between product, sales, customer success, and marketing teams.
• Research Strategies: The importance of competitive research, win/loss analysis, and customer conversations - particularly with churned customers.
• Product Launches: Why launches matter and the strategic value of both introducing and sunsetting features.
• From Publishing to Product Marketing: Christine's personal journey from book publishing to product management and eventually product marketing.
• Small Company vs. Large Company Experience: The contrast between working at established corporations and smaller, more agile companies.
• Challenging the Status Quo: The value of questioning "why do we do things this way?" and how to effectively drive change.
• Leveraging AI in Product Marketing: Practical applications of AI tools for research, content creation, and streamlining repetitive tasks.
• Common Misconceptions: Why product marketing isn't just sales enablement or "making slides pretty."
• Career Advice: Insights for professionals considering or new to product marketing careers.