Is a startup the right move for your marketing career?

Startups offer a unique blend of challenges and rewards, but they aren’t for everyone. In this episode, I break down the 5 Ws (and 1 H) for marketers considering a leap into the startup world.

• Why startups are a playground for creativity and impact.
• What the day-to-day looks like for a startup marketer.
• When the timing might be right for your career stage.
• Who thrives in the fast-paced, flexible startup environment.
• Where to find startup opportunities, no matter your location.
• How to land the role that lets you make a real difference.

Whether you’re a curious newbie or a seasoned marketer craving a fresh challenge, this episode is packed with insights to help you decide if startup life is your next big move.

#MarketingCareers #Startups #Podcast #Growth

If you aren’t embracing the “Younger Brother Mentality” it’s time to start now!

In Originals by Adam Grant, he shares a striking stat: younger brothers in pro baseball are 10.6X more likely to attempt stealing a base and 3.2X more likely to succeed than their older siblings.

Why? They’re purposeful risk-takers. Not reckless—but rather wired to take calculated chances. They have a fundamentally different approach to risk than their older brothers. And because they are constantly seeking opportunities to steal, they find more good ones and are more successful.

Startup leaders and marketers are the "younger brothers" of the business world. To thrive, we take bold, unconventional moves that lead to outsized success. Whether it’s a daring product launch or a risky-but-rewarding campaign, staying safe means staying stuck.

Play it safe, and you stay on first base. Take the calculated risk. It’s worth it.

#Startups #Marketing #Leadership #Innovation #Risk #Creativity

In this enlightening episode of Brilliantly Wrong, we're joined by dynamic Sales leader, Dustin Posey. Dustin shares how he ventured into the world of sales and quickly discovered his knack for it, setting the stage for a series of transformative roles.

During his time at Sunpro, his career blossomed in lockstep with the company’s revenue growth, scaling to incredible heights.

Dustin provides an insider's view on the unique hurdles of the solar industry, what technologies he prefers for sales and CRM, and his proud moments during Sunpro’s rapid growth. We also explore Sunpro’s sale to global security giant, ADT, along with his current focus as the founder of PV Elite, shedding light on the evolving interplay between sales and marketing and the impact of new technologies like generative AI on sales enablement.

Don’t miss our discussion on the philosophy of being "Brilliantly Wrong" — where Dustin shares personal anecdotes about taking bold risks that defy conventional wisdom. This episode is a treasure trove for anyone looking to step into sales or navigate the complexities of a growth-stage company.

Tune in for an episode filled with practical wisdom, inspiring stories, and Dustin’s invaluable advice for aspiring sales professionals.

Exciting News: I'm thrilled to announce the launch of my new podcast, Brilliantly Wrong!

Why Tune In? "Brilliantly Wrong" is more than just a podcast; it's a mindset shift. It's about daring to be different in marketing and embracing the kind of risks that lead to extraordinary outcomes. Whether you're a marketer, a founder, or just someone curious about the creative process, this podcast is for you.

Join me as we challenge the norms and discover that sometimes, the best path to success is to be brilliantly wrong. I will be joined weekly by guest experts in marketing, GTM, sales, product, and design from across the startup world, along with creative masters who are bringing their work to life to share with the world.

🎧 Please listen, enjoy, and subscribe to get new episodes in your feed each week.

#BrilliantlyWrong #Marketing #Podcast #Innovation #SaaS #StartupGrowth #Creativity #Mastery #Startups #DigitalMarketing #DemandGen

In this episode of Brilliantly Wrong, Alex Stonehouse sits down with Becca Moran, a luminary in the tech and startup space, currently steering the helm at Procurated as Vice President of Product & Engagement. With a career that spans over nearly a decade in diverse roles from technical project management at POLITICO to leading product management teams at Xometry, Becca’s journey is nothing short of inspirational.

At POLITICO, early in her career, Becca cultivated her knack for managing complex projects and navigating the multifaceted demands of a burgeoning media outlet. Transitioning to Xometry, she embraced the challenges of the manufacturing sector, where she was pivotal in revolutionizing away from traditional practices toward innovative digital solutions. Her leadership significantly enhanced the platform’s quoting and modeling capabilities, setting new industry standards.

Today, at Procurated, Becca leads with a visionary approach, managing the product, design, engineering, and marketing functions. Since its inception, she has been instrumental in evolving the platform that not only connects public procurement professionals with top-notch suppliers but also fosters a community based on transparency and trust. Under her leadership, Procurated has seen rapid growth and expansion, including the exciting launch of Canary (https://home.procurated.com/canary/).

Becca’s story is a powerful testament to the importance of adaptability and continuous learning in one’s career. Join us as we delve into her experiences transitioning from media to tech, scaling new heights in product development, and leading innovative projects that redefine industry norms. We’ll also uncover what drives Becca, her perspectives on growth, and how she continues to influence the startup landscape.