With AI hitting the headlines for the wrong reasons recently, we discussed the need for caution, as well as the current and potential future use cases for AI. This includes the need to consider ethics relating to AI adoption, as well as the cost and sustainability implications. Meanwhile AI can, and is being used to analyse scenes, improve quality of experience, and personalise the experience. We also discuss the acceptance of AI and whether that changes based on demographics. Looking to the future, the biggest potential could be to improve accessibility, localisation, and social interaction.

Guests:

· Jacob Arends, Senior Product Manager, Bitmovin

· Aitana Amador, Product Designer, Accedo

· Stuart Thomson, Editor, decodeTV

In our second podcast focusing on sustainability in Wales, we discuss the impact of Screen New Deal, some of the projects happening in Wales, the importance of training the future sustainability managers, and the changes to the production industry and mindset across the region. Tilly Ashton, Sustainability Lead for Severn Screen and BAFTA Albert trainer, Steve Smith, Sustainability Consultant, Picture Zero, and Neal Romanek, Editor, The Flint also give their advice for people starting out on their sustainability journey.

Guests:
· Tilly Ashton, Sustainability Lead for Severn Screen and BAFTA Albert trainer
· Steve Smith, Sustainability Consultant, Picture Zero
· Neal Romanek, Editor, The Flint

In part 1 of this 2 part series on sustainability in Wales, we talk about the impetus behind Screen New Deal, an initiative that was introduced in Wales at the end of November 2023. BAFTA albert, Ffilm Cyrmu Wales, and Media Cymru discuss the impact so far across the region, the challenges still remaining, and some of the projects aiming to overcome them. They also discuss how we can take the learnings from Wales to replicate similar initiatives on a global scale.

Guests:
· April Sotomayor, Head of Industry Sustainability, Albert
· Louise Dixey, Sustainability Manager, Ffilm Cymru Wales
· Justin Lewis, Director, Media Cymru