After 138 episodes and almost four years to the day since we recorded our first one, Will and Richard have decided to take a short break.

We do plan to continue Bubble Trouble, and we are not short of bubbles that are causing trouble, but we want to take time to recharge and reflect on how we can make the show better than ever.

We hope you’ll look back through the archives as there are so many episodes that are every bit as relevant today as they were in 2021 when we started. We’ll have word soon on when you can expect new episodes, but thanks so much for listening.

Hosted on Acast. See acast.com/privacy for more information.

Who doesn’t like to talk about Twitter and Tweets? Word of mouth (or tweet) is the secret sauce of its success. But has it ever been successful? And if it hasn’t, how do you gauge the impact of Elon Musk’s shock therapy over the past two years? Journalist Kurt Wagner joins to share his deep dive profile of the tortured history of Twitter. [Repeat from May, 2024]

For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.com

You can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/

More on Will Page at: https://pivotaleconomics.com

(Times below correspond to the episode without considering any inserted advertisements.)

This episode of Bubble Trouble features a conversation with Bloomberg journalist Kurt Wagner, author of 'Battle for the Bird,' a book about Twitter's tumultuous history and evolution, particularly under Elon Musk's ownership. The hosts, independent analyst Richard Kramer and economist Will Page, delve into Twitter’s origins, its struggle to monetize effectively compared to giants like Meta, and the significant influence of Jack Dorsey’s leadership style on the platform's direction. They discuss the platform's missed opportunities, such as Vine and Periscope, and how it became a place where 'good ideas go to die.' The discussion also covers Musk's takeover, his attempts to transform Twitter into 'X', and the challenges of balancing free speech with the need for content moderation and advertiser appeal. Wagner shares insights on the potential future of 'X', the impact of Musk's leadership on the platform's advertising and user engagement, and the skepticism surrounding the 'everything app' concept Musk envisions.

00:00 Introduction

01:02 Part One

01:02 Deep Dive with Kurt Wagner: The Story of Twitter

02:36 The Origins and Evolution of Twitter

06:20 Twitter's User Base and Business Model Explored

09:10 The Challenges of Twitter's Business Model

14:10 Board Dynamics and Google's Influence on Twitter

18:03 Extravagant Spending and Corporate Culture at Twitter

21:13 Reflections on Twitter's Stock Performance

23:47 The Almost Disney-Twitter Deal: A Glimpse into Corporate Negotiations

24:29 Twitter's Quest for a Savior and Its Struggle for Independence

25:53 Missed Opportunities: The Story of Vine and Periscope

27:27 Part Two

27:27 Transition to Part Two: The Elon Musk Era at Twitter

27:49 The Challenges of Rebranding Twitter to X and Musk's Controversial Leadership

28:32 The Impact of Elon Musk's Actions on Twitter's Ad Revenue and Brand Safety

36:52 The Struggle with Bots and Spam: Has It Gotten Worse?

40:06 Free Speech Under Musk: A Double-Edged Sword

44:26 The Everything App Ambition: A Skeptical View

46:33 Closing Thoughts and Acknowledgements

47:01 Credits

Hosted on Acast. See acast.com/privacy for more information.

This week let’s settle back to our sofas, grab our remote controls and work out what to watch with Doug Shapiro, among the most prominent voices in the world of television and its tech disrupters. His clear and concise work, all available to watch and read on his website is the go to for thousands.

For more on Bubble Trouble, including transcripts of the show, visit us online at http://bubbletroublepodcast.com

You can learn more about Richard at https://www.linkedin.com/in/richard-kramer-16306b2/

More on Will Page at: https://pivotaleconomics.com

(Times below correspond to the episode without considering any inserted advertisements.)

In this episode of Bubble Trouble, hosts delve into the intricacies of media disruption with Doug Shapiro, a prominent voice in TV, economics, and tech. Celebrating over a century of their show's success, they explore topics such as the supply and demand curve changes, the potential of AI in content creation, and the future of media companies amidst technological advancements. Shapiro offers insights into the tectonic shifts affecting the industry, from the rise of new media over traditional formats to the economic implications of infinite content in a world of fixed demand. The discussion also touches on intellectual property, the ethics surrounding AI, and the challenges faced by incumbents in adapting to rapid innovation.

00:00 Introduction

00:42 Part One

00:49 Guest Introduction: Doug Shapiro

01:12 Doug Shapiro's Career Journey

02:12 The Evolution of Media Consumption

03:50 Supply and Demand in Media

07:19 Generative AI and Content Creation

10:32 The Future of Media Distribution

23:09 The Creator Economy and Power Laws

27:13 Part Two

27:30 Hollywood vs. Big Tech

30:00 AI's Impact on Hollywood: A Double-Edged Sword

30:44 Disruption in the Entertainment Industry

31:23 The Future of High-End Content

32:06 AI as a Productivity Tool in Hollywood

32:46 The Rise of AI-Enabled Studios

33:43 Introducing Sora: The Future of Content Creation

35:14 The Turing Test in Video Content

38:22 Local Content vs. Global Tent Poles

40:21 The Copyright Conundrum

41:56 The Dirty Deal: Media and Tech Collusion

48:06 The Fair Use Debate

50:59 Disruption is Hard: Lessons from Netflix

54:22 Concluding Thoughts and Future Outlook

55:42 Credits

Hosted on Acast. See acast.com/privacy for more information.