Keila and guest Danielle Johnson, founder of House of House of MKTG, dive into the world of branding for small businesses. They discuss the signs that indicate it's time to move beyond DIY branding, the unexpected drawbacks of DIY approaches, and the benefits of working with a professional. Danielle shares insights on finding the right branding partner and offers valuable tips for businesses at various stages of growth.

• (00:00) - Welcome to Build to Enough
• (01:16) - Meet Danielle Johnson
• (01:51) - Why Focus on Small Businesses?
• (04:11) - The Importance of Branding for Small Businesses
• (04:59) - When to Stop DIY and Seek Professional Help
• (07:42) - Drawbacks of DIY'ing Your Marketing
• (09:27) - Benefits of Hiring a Branding Expert
• (12:12) - The Stage In Your Business To Invest in Expert
• (13:21) - What You Saw With Little Fish
• (16:05) - Finding the Right Branding Partner
• (19:37) - Thanks and Contact Information

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa

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Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Keila delves into the often-overlooked importance of branding and marketing for accounting firm owners. She explains why these elements are crucial for establishing a firm's identity, attracting ideal clients, and standing out in a competitive landscape. The episode offers practical, manageable steps for firm owners to start building their brand and marketing strategy, emphasizing that even small efforts can make a significant difference in a firm's success and sustainability.

• (00:00) - This is Build to Enough
• (01:51) - Establishing Your Firm's Identity
• (03:04) - Visibility and Growth Through Effective Marketing
• (06:45) - Building Trust and Credibility
• (07:45) - Practical Steps to Start Branding and Marketing
• (10:46) - Leveraging Resources and Tools
• (13:00) - Conclusion and Next Steps

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

In the fourth installment on boosting firm success, Keila delves into the crucial topic of team management and development. She emphasizes the importance of setting clear expectations, fostering continuous learning, and creating a positive work environment to enhance productivity and employee satisfaction. Keila also shares practical strategies for measuring staff performance, gathering feedback, and aligning team goals with company objectives to build a more efficient and adaptable workforce.

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• (00:00) - Introduction to the Series
• (01:03) - Importance of Team Management
• (02:28) - Managing and Developing Your Team
• (03:59) - Measuring Team Productivity
• (06:35) - Setting Expectations and Feedback
• (08:57) - Time Tracking
• (10:24) - Reducing Administrative Burden
• (11:38) - Recap and Final Thoughts

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting