Keila and guest Danielle Johnson, founder of House of House of MKTG, dive into the world of branding for small businesses. They discuss the signs that indicate it's time to move beyond DIY branding, the unexpected drawbacks of DIY approaches, and the benefits of working with a professional. Danielle shares insights on finding the right branding partner and offers valuable tips for businesses at various stages of growth.

• (00:00) - Welcome to Build to Enough
• (01:16) - Meet Danielle Johnson
• (01:51) - Why Focus on Small Businesses?
• (04:11) - The Importance of Branding for Small Businesses
• (04:59) - When to Stop DIY and Seek Professional Help
• (07:42) - Drawbacks of DIY'ing Your Marketing
• (09:27) - Benefits of Hiring a Branding Expert
• (12:12) - The Stage In Your Business To Invest in Expert
• (13:21) - What You Saw With Little Fish
• (16:05) - Finding the Right Branding Partner
• (19:37) - Thanks and Contact Information

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

Twitter - x.com/littlefishcpa

More About Little Fish Accounting

Learn more about Little Fish’s suite of services at www.littlefishaccounting.com.

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Keila delves into the often-overlooked importance of branding and marketing for accounting firm owners. She explains why these elements are crucial for establishing a firm's identity, attracting ideal clients, and standing out in a competitive landscape. The episode offers practical, manageable steps for firm owners to start building their brand and marketing strategy, emphasizing that even small efforts can make a significant difference in a firm's success and sustainability.

• (00:00) - This is Build to Enough
• (01:51) - Establishing Your Firm's Identity
• (03:04) - Visibility and Growth Through Effective Marketing
• (06:45) - Building Trust and Credibility
• (07:45) - Practical Steps to Start Branding and Marketing
• (10:46) - Leveraging Resources and Tools
• (13:00) - Conclusion and Next Steps

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

In the fourth installment on boosting firm success, Keila delves into the crucial topic of team management and development. She emphasizes the importance of setting clear expectations, fostering continuous learning, and creating a positive work environment to enhance productivity and employee satisfaction. Keila also shares practical strategies for measuring staff performance, gathering feedback, and aligning team goals with company objectives to build a more efficient and adaptable workforce.

Thank you to our sponsor, Ignition

• Book free trial Here : ignitionapp.info/keila-free-trial
• Coupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025

• (00:00) - Introduction to the Series
• (01:03) - Importance of Team Management
• (02:28) - Managing and Developing Your Team
• (03:59) - Measuring Team Productivity
• (06:35) - Setting Expectations and Feedback
• (08:57) - Time Tracking
• (10:24) - Reducing Administrative Burden
• (11:38) - Recap and Final Thoughts

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

Keila welcomes Jennie Moore from Ignition to discuss how their platform is helping accountants streamline operations and improve client engagement. Jennie shares insights on Ignition's key features, including proposal creation, automated payments, and client communication tools. The conversation explores recent product enhancements and how Ignition addresses common pain points for accounting firms, such as scope creep and pricing updates. Keila and Jennie emphasize the importance of leveraging technology to increase efficiency and boost top-line revenue in accounting practices.

Thank you to our sponsor, Ignition

• Book free trial Here : ignitionapp.info/keila-free-trial
• Coupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025

• (00:00) - Introduction and Series Overview
• (00:55) - Importance of Tech Efficiencies
• (01:50) - Special Guest Introduction: Jennie Moore from Ignition
• (02:34) - Jennie Moore's Journey and Ignition's Core Features
• (03:39) - Ignition's Foundational Functionalities
• (08:02) - How Do You Prioritize Features?
• (10:20) - A Time Accountants Really Influenced Product Feature
• (16:41) - Recent Changes and Updates in Ignition
• (19:37) - Firms Need to increase Their Prices Yearly
• (22:10) - What Makes Ignition Different
• (24:40) - Conclusion and Key Takeaways

Connect with Keila!
LinkedIn - www.linkedin.com/in/keilahilltrawick
Website - www.krht.co

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

In the second installment of a four-part series, Keila focuses on understanding client mix and maintaining strong client relationships as key factors for success in professional service firms. She explores how technology impacts client satisfaction, emphasizing the importance of effective onboarding processes and assessing whether current tools meet both firm and client needs. Keila also discusses strategies for evaluating client fit, gathering feedback, and building stronger relationships, ultimately aiming to enhance transparency and deliver on promised client experiences.

Thank you to our sponsor, Ignition

• Book free trial Here : ignitionapp.info/keila-free-trial
• Coupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025

• (00:00) - Introduction to the Series
• (01:13) - Recap of Last Week's Episode
• (01:30) - Understanding Your Client Mix
• (02:05) - Technology and Client Onboarding
• (04:19) - Evaluating Client Fit and Responsiveness
• (05:31) - Client Satisfaction and Feedback
• (08:37) - Concluding Thoughts and Next Steps
• (09:49) - Sponsor Message and Closing

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

In the first of a four-part series, Keila discusses strategies for accounting firm owners to turn the second half of their year into a success. She focuses on financial health as the foundation, covering essential benchmarks like KPIs and strategies to maintain and improve a firm's financial standing. Keila emphasizes the importance of analyzing monthly recurring revenue, churn rates, and client satisfaction scores, while also reviewing profit margins and service packaging. This episode provides valuable insights for professional service firm owners looking to make intentional and focused improvements in their business.

Thank you to our sponsor, Ignition

• Book free trial Here : ignitionapp.info/keila-free-trial
• Coupon code: Trawick24 50% off for 3 months (pro, pro +), expires Jan 1, 2025

• (00:00) - Introduction to the Series
• (01:40) - Focus on Financial Health
• (02:11) - Key Financial Benchmarks and KPIs
• (06:37) - Understanding Profit Margins and Business Strategy
• (10:11) - Pricing and Service Packaging Review
• (12:42) - Conclusion and Sponsor Message

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

In this episode, Keila tackles the common entrepreneurial challenge of shiny object syndrome. She explores how constantly chasing new trends, technologies, and opportunities can derail business growth by diluting focus and draining resources. Keila offers practical strategies for staying focused on core objectives, including setting clear goals, prioritizing tasks, and creating solid plans.

• (00:00) - Introduction to the Podcast
• (00:55) - Understanding Shiny Object Syndrome
• (03:29) - The Impact of Shiny Object Syndrome
• (08:26) - Strategies to Stay Focused
• (10:40) - Tools and Techniques for Time Management
• (12:20) - Evaluating New Opportunities
• (14:31) - Conclusion and Final Thoughts

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting

In this episode, Keila delves into the dangers of falling into the comparison trap and becoming too comfortable in your business. She emphasizes the importance of continuous innovation, adaptation, and self-assessment to achieve sustainable growth. Keila shares valuable tips on avoiding complacency, embracing change, and fostering a culture of improvement within your organization, all while staying true to your unique business goals and vision.

• (00:00) - Introduction and Overview
• (01:31) - The Comparison Trap
• (03:21) - Personal Experience with Content Creation
• (04:42) - Defining Your Business Goals
• (05:43) - The Danger of Complacency
• (06:35) - Embracing Technology and Innovation
• (08:24) - Continuous Improvement and Adaptation
• (11:32) - Learning from Failures
• (13:23) - Thanks for Listening and Final Thoughts

RESOURCES:

Learn more about Little Fish’s suite of services and sign up for our newsletter at www.littlefishaccounting.com

Follow Little Fish Accounting at instagram.com/littlefishaccounting