Embark on a journey of wellness and business acumen with Tatum Cruz, the innovative CEO behind the burgeoning success of Covery Wellness Bar. In our latest candid conversation, Tatum shares her inspiring leap from the world of marketing to the frontiers of fitness franchising. Immerse yourself in the story of how a holistic approach to recovery and longevity isn't just reshaping individual health but is also building a robust community across 83 sold locations. Discover the secrets behind their thriving membership model and the strategic expansion that's energizing neighborhoods with a focus on comprehensive care.

Tatum Cruz doesn't just lead a franchise; she's nurturing a family – one that extends from her team to every client that walks through the doors. This episode reveals how a customer-centric philosophy and a tailored wellness plan can transform a spa visit into a life-changing experience. Learn from a leader who emphasizes the power of persistence and the depth of learning gleaned from every interaction. For anyone aiming to cultivate success in their ventures while promoting holistic health, Tatum's insights offer a treasure trove of wisdom and practical strategies that can propel you towards your goals.

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