In this conversation, Nicole Pape shares her extensive journey in the screen printing industry, from her early days reclaiming screens to founding her own business, Embellisher. She discusses the challenges and opportunities in the used equipment market, the importance of understanding equipment valuation, and the nuances of contract work. Nicole emphasizes the need for effective marketing and branding while also highlighting her future plans for the industry, including innovative experiences for clients.

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Takeaways

Nicole started in the screen printing industry at 19.
She transitioned from production to real estate before founding Embellisher.
Embellisher was born out of a need for better equipment representation.
Understanding equipment valuation is crucial for both buyers and sellers.
Sellers often overestimate the value of their used equipment.
Contract work can be low margin and requires careful management.
Effective marketing and branding are essential for business growth.
Nicole emphasizes the importance of creating a safe space for clients.
The used equipment market is complex and requires thorough research.
Future plans include innovative experiences and proprietary appraisal software.

Keywords:


screen printing, equipment valuation, contract work, marketing, branding, Nicole Pape, Embellishr, used equipment market, industry insights, entrepreneurship

In this episode, Cole and Gavin discuss the challenges of hiring and building a team. They share their experiences and insights on finding the right people, determining the right time to hire, and creating a strong company culture. They emphasize the importance of reliability, respect, and clear communication in building a sustainable team. They also provide tips on the hiring process, including creating job descriptions, conducting interviews, and onboarding new hires. Additionally, they discuss the significance of firing bad fits and the need to prioritize the financial stability of the business.

Free Checklist
https://docs.google.com/document/d/1YOTtAZZAV26wfJVdUtXlHLXJ93ZFTfmfVORbXe1tV3g/edit?usp=sharing

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keywords

hiring, building a team, finding the right people, company culture, reliability, respect, communication, job descriptions, interviews, onboarding, firing, financial stability

takeaways

• Finding the right people and putting them in the right seat is critical for business success.
• Reliability, respect, and clear communication are key factors in building a sustainable team.
• Hiring should be based on specific roles and responsibilities, rather than hiring jack-of-all-trades.
• Firing bad fits is necessary for the overall health and success of the business.
• Creating a strong company culture and core values is essential for employee satisfaction and retention.

Chapters

00:00
Introduction and Importance of Hiring

03:09
Determining the Right Time to Hire

05:49
Creating a Strong Company Culture

09:06
Tips for the Hiring Process

11:32
Interviewing and Onboarding

15:36
Specializing Roles and Firing Bad Fits

18:26
Building a Sustainable Team and Prioritizing Financial Stability

21:53
Conclusion and Free Hiring Checklist

This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.

FREE CHECKLIST
https://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharing

keywords

SEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directories

takeaways

• Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile.
• Utilize the Google Keyword Planner to identify popular search terms in your area.
• Optimize title tags, meta descriptions, and image alt tags with relevant keywords.
• Create keyword-focused content with city-specific information to improve your rankings.
• Leverage reviews and testimonials to increase credibility and optimize SEO.
• Engage with your community through sponsorships, discounts, and collaborations.
• Optimize your website for mobile and improve page speed.
• Utilize local business directories to increase your online presence.
• Consistently work on improving your SEO to see long-term results
• Community Engagement and Backlinking Strategies
• The Power of Keywords and Keyword Phrases in SEO

Sound Bites

• "Making your local screen printing t-shirt shop number one in SEO"
• "Keywords matter because this is how people actually search"
• "Google is still king when it comes to search"

Chapters

00:00
Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO

02:07
The Power of Keywords and Keyword Phrases in SEO

05:31
Optimizing Your Website for Better SEO

07:14
Headings, Alt Tags, and Other Technical SEO Considerations

09:02
Optimizing Your Google My Business Profile

11:54
The Importance of Reviews and Testimonials in SEO

15:41
Community Engagement and Backlinking Strategies

19:31
Utilizing Local Business Directories for Increased Online Presence

23:03
Consistent Effort: The Key to Long-Term SEO Success

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