In this conversation, Nicole Pape shares her extensive journey in the screen printing industry, from her early days reclaiming screens to founding her own business, Embellisher. She discusses the challenges and opportunities in the used equipment market, the importance of understanding equipment valuation, and the nuances of contract work. Nicole emphasizes the need for effective marketing and branding while also highlighting her future plans for the industry, including innovative experiences for clients.

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Takeaways

Nicole started in the screen printing industry at 19.
She transitioned from production to real estate before founding Embellisher.
Embellisher was born out of a need for better equipment representation.
Understanding equipment valuation is crucial for both buyers and sellers.
Sellers often overestimate the value of their used equipment.
Contract work can be low margin and requires careful management.
Effective marketing and branding are essential for business growth.
Nicole emphasizes the importance of creating a safe space for clients.
The used equipment market is complex and requires thorough research.
Future plans include innovative experiences and proprietary appraisal software.

Keywords:


screen printing, equipment valuation, contract work, marketing, branding, Nicole Pape, Embellishr, used equipment market, industry insights, entrepreneurship

In this episode, Cole and Gavin discuss the challenges of hiring and building a team. They share their experiences and insights on finding the right people, determining the right time to hire, and creating a strong company culture. They emphasize the importance of reliability, respect, and clear communication in building a sustainable team. They also provide tips on the hiring process, including creating job descriptions, conducting interviews, and onboarding new hires. Additionally, they discuss the significance of firing bad fits and the need to prioritize the financial stability of the business.

Free Checklist
https://docs.google.com/document/d/1YOTtAZZAV26wfJVdUtXlHLXJ93ZFTfmfVORbXe1tV3g/edit?usp=sharing

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keywords

hiring, building a team, finding the right people, company culture, reliability, respect, communication, job descriptions, interviews, onboarding, firing, financial stability

takeaways

• Finding the right people and putting them in the right seat is critical for business success.
• Reliability, respect, and clear communication are key factors in building a sustainable team.
• Hiring should be based on specific roles and responsibilities, rather than hiring jack-of-all-trades.
• Firing bad fits is necessary for the overall health and success of the business.
• Creating a strong company culture and core values is essential for employee satisfaction and retention.

Chapters

00:00
Introduction and Importance of Hiring

03:09
Determining the Right Time to Hire

05:49
Creating a Strong Company Culture

09:06
Tips for the Hiring Process

11:32
Interviewing and Onboarding

15:36
Specializing Roles and Firing Bad Fits

18:26
Building a Sustainable Team and Prioritizing Financial Stability

21:53
Conclusion and Free Hiring Checklist

This episode is about making your local screen printing t-shirt shop number one in SEO. Cole and Gavindiscuss the importance of keywords and keyword phrases in optimizing your website and Google My Business profile. They provide tips on using the Google Keyword Planner, optimizing title tags and meta descriptions, creating keyword-focused content, and using headings and alt tags. They also emphasize the significance of reviews and testimonials, community engagement, and backlinking strategies. They stress the importance of mobile optimization, page speed, and utilizing local business directories. They provide actionable steps and resources to improve your SEO.

FREE CHECKLIST
https://docs.google.com/document/d/1HdxDrYj_-JEYq1NT3fVoxbp5J9Z519r7TiGZqQAj9v4/edit?usp=sharing

keywords

SEO, screen printing, t-shirt shop, keywords, keyword phrases, Google Keyword Planner, website optimization, Google My Business, title tags, meta descriptions, content optimization, headings, alt tags, reviews, testimonials, community engagement, backlinking, mobile optimization, page speed, local business directories

takeaways

• Keywords and keyword phrases are crucial for optimizing your website and Google My Business profile.
• Utilize the Google Keyword Planner to identify popular search terms in your area.
• Optimize title tags, meta descriptions, and image alt tags with relevant keywords.
• Create keyword-focused content with city-specific information to improve your rankings.
• Leverage reviews and testimonials to increase credibility and optimize SEO.
• Engage with your community through sponsorships, discounts, and collaborations.
• Optimize your website for mobile and improve page speed.
• Utilize local business directories to increase your online presence.
• Consistently work on improving your SEO to see long-term results
• Community Engagement and Backlinking Strategies
• The Power of Keywords and Keyword Phrases in SEO

Sound Bites

• "Making your local screen printing t-shirt shop number one in SEO"
• "Keywords matter because this is how people actually search"
• "Google is still king when it comes to search"

Chapters

00:00
Introduction: Making Your Local Screen Printing T-Shirt Shop Number One in SEO

02:07
The Power of Keywords and Keyword Phrases in SEO

05:31
Optimizing Your Website for Better SEO

07:14
Headings, Alt Tags, and Other Technical SEO Considerations

09:02
Optimizing Your Google My Business Profile

11:54
The Importance of Reviews and Testimonials in SEO

15:41
Community Engagement and Backlinking Strategies

19:31
Utilizing Local Business Directories for Increased Online Presence

23:03
Consistent Effort: The Key to Long-Term SEO Success

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In this episode of *Building Your T-Shirt Empire*, hosts Gavin StGeorges and Cole Lundstrom take a deep dive into the real-world challenges and triumphs of running a t-shirt business. From Gavin's transition from a nomadic lifestyle to settling down, to Cole's decision to shut down his long-running screen printing shop, this episode is packed with personal stories and industry insights.

Gavin and Cole discuss the hard decisions shop owners face, like knowing when to pivot or even close a business that no longer serves you. Cole opens up about the challenges of managing a team, the impact of overhead costs, and how he found new opportunities in the industry by shifting to DTF transfers and consulting. They also explore the broader trends affecting the print industry, from the rise of digital printing to the recent consolidation of major distributors like S&S and Alpha Broder.

If you're a print shop owner or aspiring entrepreneur, this episode offers a candid look at the realities of the business, along with practical advice on how to stay lean, adapt to industry changes, and ultimately thrive in a competitive market. Tune in for an honest conversation that might just inspire your next big move.

Dive into the innovative world of artificial intelligence in the printing sector with our special guest Matt Marcotte Creator of Screen print Gpt in this week’s episode of "Building Your T Empire." Hosts Cole and Gavin uncover how Matt's groundbreaking project, Screen print GPT, is revolutionizing the way printing businesses operate and scale. Learn about the potential of AI to transform traditional processes, improve quality control, and boost sales efficiency. Whether you're an industry professional, an aspiring entrepreneur, or simply intrigued by the intersection of technology and commerce, this episode offers a compelling look at the future of digital printing and AI applications.

In this episode of "Building a T-Shirt Empire," hosts Cole and Gavin welcome Jeremy Parker, the entrepreneurial force behind swag.com, for a deep dive into his journey through various business ventures and the dynamic world of promotional products. From starting out in documentary filmmaking to revolutionizing the swag industry and selling to Custom Ink, Jeremy shares invaluable lessons from his successes and setbacks. Discover how strategic focus on customer needs and embracing technological advancements propelled swag.com to rapid growth and how Jeremy continues to innovate with his latest venture, Swag Space. Tune in for a masterclass on entrepreneurship, scaling businesses, and staying resilient through the highs and lows of startup life.


Get Transfers at dtf.Shirtagency.com

Dive deep into the world of print on demand with Travis from the Print on Demand Podcast in this must-watch episode of “Building Your T-Shirt Empire.” Hosted by Cole, founder of Shirt Agency, discover how Travis has navigated the complexities of selling on platforms like Amazon and Etsy, and how he has innovated his business strategies over the years. Learn about the latest advancements in DTF technology and how Shirt Agency is revolutionizing the industry with fast, affordable, and high-quality transfers available at dtf.shirtagency.com. Whether you’re a seasoned seller or just starting out, this episode is packed with actionable tips and inspiring stories to help you scale your business. Visit dtf.shirtagency.com to explore our new DTF transfer options and seps.io for building your T-shirt empire. Don’t miss out on this valuable discussion that could redefine how you approach print on demand and digital marketing. Subscribe for more insights and strategies from industry experts!
Sponsored by: dtf.shirtagency.com and seps.io - Your partners in building a successful T-shirt empire.

Join us on a captivating journey to the heart of the t-shirt industry with 'Building Your T-Shirt Empire,' featuring the illustrious Jon Ladd, the visionary behind Terminus Tees. This exclusive episode, proudly sponsored by ShirtAgency.com and Seps.io, dives deep into the secrets of building a successful t-shirt business from the ground up. Learn firsthand how Jon Ladd entered the industry, his innovative strategies for growth, and how Terminus Tees has become a beacon of quality and creativity. Whether you're a budding entrepreneur or an established business looking to expand, this episode offers invaluable insights, practical advice, and inspiration to take your venture to the next level. Subscribe and discover how to transform your t-shirt business into an empire today!