In this conversation, Armstrong discusses her journey at FCB over the past five and a half years, highlighting the challenges faced during her tenure, particularly during the COVID-19 pandemic. She emphasizes the importance of agency culture, hybrid work dynamics, and maintaining strong client relationships. Armstrong also reflects on the significance of creativity in modern advertising campaigns and shares insights on mental health initiatives within the industry.

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After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year.

Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.

She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.

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Having spent over two decades in India and Singapore as a marketer at the home of branding, Procter & Gamble, Coach CMO and Tapestry chief growth officer Sandeep Seth brought his expertise to NYC in 2021 to oversee growth at the designer accessories brands Kate Spade and Stuart Weitzman, both owned by Tapestry.

Seth talks about attracting Gen Z consumers by taking "your grandmother's brand" Coach into the metaverse, introducing sub-brand Coachtopia whose products are good both for business and the planet, why consumers are the boss and spending time with them in their homes and while they are shopping, and Tapestry's commitment to sustainability in a market not known for that quality.

He also updates us on Tapestry's move to acquire Capri — owner of the brands Versace, Jimmy Choo and Michael Kors — which was blocked by a U.S. court last week.

Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.

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What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.