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  • How Budweiser Canada Created A National Conversation About Gender Disparity In Hockey

    How Budweiser Canada Created A National Conversation About Gender Disparity In Hockey
    2022/10/31

    PR In Canada covered the campaign when it first launched, now we bring you the latest episode of Campaign Corner + where we discuss how the This Game is For Us All campaign moved from an idea to client buy-in, through the execution phase and finally the results.  

    We sat down with Veronica Bart, Senior Communications Manager at Labatt Breweries of Canada and Julia Des Islets, Senior Director at Veritas Communications [TCO] to discuss the campaign and its impact on gender disparity.
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    24 分
  • The She's Mercedes Power Suit Project

    The She's Mercedes Power Suit Project
    2021/05/14

    Today we are going to talk about the power of women, specifically, a recent Mercedes-Benz Canada campaign called The She's Mercedes Power Suit Project

    We have on with us today Lindsay Mattick Co-Founder/ Creative Director of Pomp & Circumstance.
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    20 分