This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠⁠.

In this episode, Brad Hook chats with Christina Wedgwood, a thought leadership expert, writer, and the founder of Intelligent Ink, New Zealand’s first agency focused on thought leadership. Christina discusses the journey to impactful influence and shares insights from her book, Better, guiding listeners on how to turn purpose into powerful ideas. Together, they explore the importance of authenticity, embracing complexity, and breaking free from conventional thought leadership archetypes.

Connect with Christina:

• https://intelligentink.kartra.com/page/Better
• https://www.linkedin.com/in/christina-wedgwood/
• https://www.intelligentink.co.nz/

Christina challenges common barriers to thought leadership, highlighting how everyone—regardless of title or background—can make a difference. She emphasizes the role of “collective ideascapes” and the need for diverse perspectives to create meaningful change. Filled with practical advice, this episode is a roadmap for anyone seeking to share their voice with purpose and integrity.

Key Takeaways:

• Pathways to Influence: Thought leadership has many forms; everyone has a unique path to amplify their ideas and insights.
• Evolving Thought Leadership: Staying open to learning and evolving thinking is essential for effective, authentic leadership.
• Embracing Complexity and Uncertainty: Address issues with nuance and transparency, engaging audiences honestly about knowledge limits.
• Authenticity in Leadership: Genuine authenticity builds lasting trust and supports sustainable, impactful leadership.
• Building Confidence: Confidence grows with experience and feedback—focus on the positive impact of your work.