This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠⁠⁠⁠.

🚀 In this episode, we’re joined by Heather Porter, a digital marketing expert with 15 years of experience and founder of Website Love, a website development and social media agency. Learn more at https://websitelove.com.au.

📚 Heather is an Amazon Kindle #1 bestseller, co-author of four business books, host of That Social Media Show on Bizversity, and The Hustle Rebellion podcast.

💡 She’s one of only four Meta Certified Lead Trainers in Australia, teaching digital marketing for Meta and at the University of Sydney’s Centre for Continuing Education.

🎤 Fun fact: Heather once managed Tony Robbins’ Trainers and ran several of his events!

What we cover in this episode:

👉 The current state of digital marketing: AI vs. authentic content

👉 Building a business that supports the lifestyle you want

👉 Insights into personal branding for entrepreneurs and business owners

👉 Stories and lessons from working with Tony Robbins and other thought leaders

👉 Practical tips for creating a scalable online presence

Resources and Links Mentioned:

🎁 Free resources from Heather, including her podcast and marketing training:

https://websitelove.com.au/free-resources/

📱 Follow Heather on socials:

Instagram: https://www.instagram.com/heatherrporter/

LinkedIn: https://www.linkedin.com/in/heatherporter/

TikTok: https://www.tiktok.com/@heatherrporter

YouTube: https://www.youtube.com/findfameonline

Final Message from Heather:

✨ “Be more of yourself. Stop trying to be the next Tony Robbins or Oprah. Look inward and develop who you are, because the world needs you.”

🎧 Tune in now for actionable advice and inspiring stories to help you grow your business, build your brand, and find fulfillment on your journey!

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠⁠⁠.

In this episode, Brad Hook speaks with Dr. Ashley Poklar, a psychologist with deep expertise in supporting at-risk youth. From her early work as a special education teacher to her current advocacy for children affected by exploitation and trauma, Ashley shares practical strategies for building resilience. The discussion covers the role of relationships in fostering a resilient mindset, why self-care must be preventative, and the shift from resilience to antifragility, where youth emerge stronger from adversity.

Resources:

• Ashley Poklar LinkedIn: ⁠https://www.linkedin.com/in/ashley-e-poklar-phd/⁠
• Foundation Sentinel: ⁠www.foundationsentinel.org⁠
• Ashley’s Consulting Services: ⁠www.apoklarponders.org⁠

Key Themes:

• Modeling resilience through adult behavior
• Creating safe environments for post-traumatic growth
• Encouraging resilience and antifragility in children
• Practical tips for managing tech and fostering healthy habits

Dive in for insights on resilience, parenting, and supporting youth through life’s challenges.

This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠⁠.

In this episode, Brad Hook chats with Christina Wedgwood, a thought leadership expert, writer, and the founder of Intelligent Ink, New Zealand’s first agency focused on thought leadership. Christina discusses the journey to impactful influence and shares insights from her book, Better, guiding listeners on how to turn purpose into powerful ideas. Together, they explore the importance of authenticity, embracing complexity, and breaking free from conventional thought leadership archetypes.

Connect with Christina:

• https://intelligentink.kartra.com/page/Better
• https://www.linkedin.com/in/christina-wedgwood/
• https://www.intelligentink.co.nz/

Christina challenges common barriers to thought leadership, highlighting how everyone—regardless of title or background—can make a difference. She emphasizes the role of “collective ideascapes” and the need for diverse perspectives to create meaningful change. Filled with practical advice, this episode is a roadmap for anyone seeking to share their voice with purpose and integrity.

Key Takeaways:

• Pathways to Influence: Thought leadership has many forms; everyone has a unique path to amplify their ideas and insights.
• Evolving Thought Leadership: Staying open to learning and evolving thinking is essential for effective, authentic leadership.
• Embracing Complexity and Uncertainty: Address issues with nuance and transparency, engaging audiences honestly about knowledge limits.
• Authenticity in Leadership: Genuine authenticity builds lasting trust and supports sustainable, impactful leadership.
• Building Confidence: Confidence grows with experience and feedback—focus on the positive impact of your work.