エピソード

  • Should Every Business Owner Have a Personal Brand? — Heather Porter
    2024/11/21

    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠⁠⁠⁠.

    🚀 In this episode, we’re joined by Heather Porter, a digital marketing expert with 15 years of experience and founder of Website Love, a website development and social media agency. Learn more at https://websitelove.com.au.

    📚 Heather is an Amazon Kindle #1 bestseller, co-author of four business books, host of That Social Media Show on Bizversity, and The Hustle Rebellion podcast.

    💡 She’s one of only four Meta Certified Lead Trainers in Australia, teaching digital marketing for Meta and at the University of Sydney’s Centre for Continuing Education.

    🎤 Fun fact: Heather once managed Tony Robbins’ Trainers and ran several of his events!

    What we cover in this episode:

    👉 The current state of digital marketing: AI vs. authentic content

    👉 Building a business that supports the lifestyle you want

    👉 Insights into personal branding for entrepreneurs and business owners

    👉 Stories and lessons from working with Tony Robbins and other thought leaders

    👉 Practical tips for creating a scalable online presence

    Resources and Links Mentioned:

    🎁 Free resources from Heather, including her podcast and marketing training:

    https://websitelove.com.au/free-resources/


    📱 Follow Heather on socials:

    Instagram: https://www.instagram.com/heatherrporter/

    LinkedIn: https://www.linkedin.com/in/heatherporter/

    TikTok: https://www.tiktok.com/@heatherrporter

    YouTube: https://www.youtube.com/findfameonline

    Final Message from Heather:

    ✨ “Be more of yourself. Stop trying to be the next Tony Robbins or Oprah. Look inward and develop who you are, because the world needs you.”

    🎧 Tune in now for actionable advice and inspiring stories to help you grow your business, build your brand, and find fulfillment on your journey!

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    49 分
  • Should We Let Kids Experience Adversity? — Dr. Ashley Poklar
    2024/11/10

    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠⁠⁠.

    In this episode, Brad Hook speaks with Dr. Ashley Poklar, a psychologist with deep expertise in supporting at-risk youth. From her early work as a special education teacher to her current advocacy for children affected by exploitation and trauma, Ashley shares practical strategies for building resilience. The discussion covers the role of relationships in fostering a resilient mindset, why self-care must be preventative, and the shift from resilience to antifragility, where youth emerge stronger from adversity.

    Resources:

    • Ashley Poklar LinkedIn: ⁠https://www.linkedin.com/in/ashley-e-poklar-phd/⁠
    • Foundation Sentinel: ⁠www.foundationsentinel.org⁠
    • Ashley’s Consulting Services: ⁠www.apoklarponders.org⁠

    Key Themes:

    • Modeling resilience through adult behavior
    • Creating safe environments for post-traumatic growth
    • Encouraging resilience and antifragility in children
    • Practical tips for managing tech and fostering healthy habits

    Dive in for insights on resilience, parenting, and supporting youth through life’s challenges.

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    51 分
  • Can Introverts Become Thought Leaders? — Christina Wedgwood
    2024/11/05

    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠⁠.

    In this episode, Brad Hook chats with Christina Wedgwood, a thought leadership expert, writer, and the founder of Intelligent Ink, New Zealand’s first agency focused on thought leadership. Christina discusses the journey to impactful influence and shares insights from her book, Better, guiding listeners on how to turn purpose into powerful ideas. Together, they explore the importance of authenticity, embracing complexity, and breaking free from conventional thought leadership archetypes.

    Connect with Christina:

    • https://intelligentink.kartra.com/page/Better
    • https://www.linkedin.com/in/christina-wedgwood/
    • https://www.intelligentink.co.nz/

    Christina challenges common barriers to thought leadership, highlighting how everyone—regardless of title or background—can make a difference. She emphasizes the role of “collective ideascapes” and the need for diverse perspectives to create meaningful change. Filled with practical advice, this episode is a roadmap for anyone seeking to share their voice with purpose and integrity.

    Key Takeaways:

    • Pathways to Influence: Thought leadership has many forms; everyone has a unique path to amplify their ideas and insights.
    • Evolving Thought Leadership: Staying open to learning and evolving thinking is essential for effective, authentic leadership.
    • Embracing Complexity and Uncertainty: Address issues with nuance and transparency, engaging audiences honestly about knowledge limits.
    • Authenticity in Leadership: Genuine authenticity builds lasting trust and supports sustainable, impactful leadership.
    • Building Confidence: Confidence grows with experience and feedback—focus on the positive impact of your work.
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    49 分
  • Generosity: A Superpower for Personal and Business Success — Dr. Nicole F. Roberts
    2024/11/01

    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠⁠https://link.bradleyhook.com/brad⁠⁠⁠.

    Dr. Nicole F. Roberts, author of Generosity Wins: How and Why this Game-Changing Superpower Drives Our Success, is a transformative figure in health, human rights, and philanthropy. As founder of Health & Human Rights Strategies and Executive Director of Feed A Billion, she brings decades of experience advising leaders worldwide—from presidents and diplomats to athletes and billionaires. Dr. Roberts holds a doctorate in public health and a master’s in public policy, and her work spans global crisis recovery, poverty alleviation, and advocacy for human rights. She also hosts The Global Good Podcast and writes for Forbes, sharing her insights on how generosity drives success and positive change.

    Connect with Dr. Nicole:

    • generositywins.us
    • Instagram: @nicole.f.roberts
    • LinkedIn: https://www.linkedin.com/in/dr-nicole-f-roberts/

    In this compelling episode, Nicole Roberts delves into the transformative power of generosity, exploring how acts of giving can replenish personal well-being and foster success. Nicole, who co-wrote "Generosity Wins," discusses her journey through the research of generosity's impact on mental and physical health, citing studies that measure the benefits of giving without the expectation of return. This episode uncovers an intriguing balance between generosity towards others and oneself, emphasizing that 50% of this practice should be aimed inward to maintain one’s well-being.

    This insightful conversation reveals Nicole's extensive experience in public health and international nonprofits, illustrating how structures like public-private partnerships can revolutionize community support systems. With a career steeped in the intricacies of human behavior and societal enhancement, she offers a unique lens on the global implications of generosity. Nicole also touches on her role in addressing global issues like food security and clean water accessibility, urging for a more collaborative, empathetic, and generous world. Listen for a deeper understanding of generosity as a personal and universal superpower, impacting everything from individual lives to global business strategies.

    • The concept of generosity is deeply linked to emotional and physical wellbeing, with acts of self-balancing giving revitalizing both personal and professional realms.
    • Public-private partnerships facilitate groundbreaking advancements in community development and resource allocation, leveraging diverse expertise for global good.
    • Generosity among individuals and within communities fosters trust, cooperation, and resilience against adversity, strengthening the social fabric.
    • Reflecting on personal values and creating intentional practices can enhance both one's life purpose and ability to contribute positively to society.
    • Maintaining a generative mindset, where one strives for balance between giving to others and self-care, leads to a more fulfilling and impactful life.
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    55 分
  • The Power of Peptides and the Keys to Regenerative Health — Kimberly Verbeke
    2024/10/24

    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠⁠https://startwithvalues.com/start-with-values-book/⁠⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠⁠https://link.bradleyhook.com/brad⁠⁠.

    Kimberly Verbeke is a respected naturopathic practitioner based in Bernie, Texas, where she runs a successful health clinic. With a background in geriatrics, Kimberly has dedicated her career to increasing the quality of life for her patients through an emphasis on longevity and holistic health. Her expertise includes a range of groundbreaking treatments, such as IV therapies, peptide bioregulators, and more. As a former endurance athlete, Kimberly draws from her personal journey and health challenges to support her patients in achieving optimal health.

    Connect with Kimberly

    • Website: www.avita-wellness.com⁠
    • IG: https://www.instagram.com/kimberlyverbekewellness/
    • Email: kimberly@avitabydrv.com⁠

    In this episode

    Join host Brad Hook as he sits down with Kimberly Verbeke, a renowned naturopathic practitioner dedicated to helping individuals attain longevity and optimal health. Through her clinic, Kimberly Verbeke uses unconventional methods to tackle health challenges and encourages patients not to lose hope, emphasizing the body's remarkable capacity for self-healing. The episode delves into her unique perspective, where regenerative health is discussed, emphasizing root-cause approaches to illness and the potential emotional underpinnings of physical ailments.

    Throughout the conversation, Kimberly shares her journey from a health-conscious upbringing to becoming an expert in combatting chronic stress, sleep deprivation, and hormone dysfunction. She explains the transformative potential of peptide bioregulators and other innovative therapies in enhancing the body's natural repair systems. Utilizing terms like naturopathic medicine, regenerative health, and peptide therapies, this episode uncovers how addressing chronic stressors can significantly improve one's quality of life, making it an invaluable listen for those looking to biohack their health.

    Takeaways

    • The body's innate ability to heal emphasizes not losing hope when facing health challenges.
    • Regenerative health adopts a root-cause approach, factoring in emotional and physical aspects.
    • Peptide bioregulators offer promising avenues in repairing cellular structures and promoting longevity.
    • Lifestyle choices, including adequate sleep, proper nutrition, and exercise, are pivotal for lasting health.
    • Embracing moderate approaches to health and diet can contribute significantly to enjoying a long, fulfilling life.
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    49 分
  • Building a Meditation Practice for a Balanced, Mindful Life — Jeff Patterson
    2024/10/19

    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠⁠https://startwithvalues.com/⁠⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: ⁠https://link.bradleyhook.com/brad⁠.

    Jeff Patterson is a seasoned meditation and martial arts expert with over 36 years of experience in the field. He has dedicated much of his life to studying and teaching these arts, running an academy in Portland, Oregon, where he has empowered over 26,000 students through meditative practices. Jeff is passionate about integrating meditation into everyday life and has authored several books, including his most recent work, "The Yielding Warrior." He is also the founder of a comprehensive online meditation program focused on tailoring meditation practices to individual needs.

    In this episode, meditation and martial arts expert Jeff Patterson joins host Brad Hook to delve into the transformative power of meditation. Jeff discusses how meditation can be seamlessly integrated into daily routines to enhance both mental and physical well-being. Throughout the conversation, Jeff draws on decades of experience to unpack the profound benefits of meditation practices, emphasizing that one does not need to retire to a cave to master these arts.

    Jeff elaborates on the different facets of meditation, explaining its potential to increase performance in various aspects of life, including work and athletics. He introduces listeners to the foundational "five regulations" of meditation practice: regulating the body, breath, mind, energy, and spirit. By adopting these principles into a daily routine, individuals can cultivate a holistic meditation practice that supports physical health, mental clarity, and emotional balance. Jeff also discusses the concept of "yielding," a strategic philosophy that can improve interpersonal relationships and negotiations.

    Connect with Jeff:

    • https://www.theyieldingwarrior.com/
    • https://www.theyieldingwarrior.com/book
    • https://www.facebook.com/TaichiYielding
    • https://www.instagram.com/theyieldingwarrior/
    • https://www.youtube.com/channel/UCIzitJZ8CLWysspfvgtMZbw
    • https://www.tiktok.com/@theyieldingwarrior

    Key takeaways:

    • Jeff Patterson shares his journey into meditation and martial arts, highlighting how meditation enhanced his boxing performance and personal life.
    • The five regulations of meditation—body, breath, mind, energy, and spirit—form the cornerstone of an effective meditative practice.
    • Yielding is a key concept in martial arts and meditation, focusing on using strategic finesse over brute force in both physical and emotional scenarios.
    • Meditation should become a consistent, integral part of daily life to derive maximum benefits, such as stress reduction and improved focus.
    • For beginners, finding a knowledgeable guide can significantly expedite progress and tailor practices to personal goals.
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    43 分
  • The Business Growth Expert: Mindset, Branding, and Strategic Partnerships — Athin Cassiotis
    2024/10/11
    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠⁠https://startwithvalues.com/⁠⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift. Connect with Brad here: https://link.bradleyhook.com/brad. Meet our guest, Athin Cassiotis Athin Cassiotis is an accomplished business growth expert, investor, coach, mentor, consultant, and international speaker. He successfully runs multiple businesses, including a waste management consulting firm and his business growth coaching practice. Additionally, he hosts the Business Growth Show (https://www.athincassiotis.com/podcast/) and has delivered numerous speeches worldwide. Athin's entrepreneurial journey began at a young age and has led him to work with prominent brands and business owners, achieving six, seven, and eight-figure growth. Connect with Athin: https://www.athincassiotis.com/https://www.facebook.com/athincassiotis/https://www.linkedin.com/in/athincassiotis/https://www.instagram.com/athincassiotis/https://www.youtube.com/@AthinCassiotishttps://x.com/AthinCassiotishttps://www.tiktok.com/@athincassiotis Episode Summary: In this episode, Athin shares his wealth of knowledge and insights to help entrepreneurs and business owners scale their ventures. Starting with the fundamental importance of mindset and identity, Athin delves into strategies for building robust brands, the intricate nuances of sales and marketing, and the effective implementation of systems and AI in business operations. Throughout the conversation, Athin emphasizes critical aspects of branding, elaborating on how perception and emotion play crucial roles in successful branding. He offers valuable advice on developing a strong brand voice that resonates within the market. The discussion also addresses common challenges in sales, providing practical tips on transitioning from a product-focused approach to a service-oriented mindset, ensuring alignment of values and effective team delegation. Key Takeaways: Mindset and Identity: Building a successful business starts with adopting a growth mindset and continuously upgrading your identity to align with higher goals.Branding: Establish a strong personal and corporate brand by focusing on emotional connections and strategic messaging.Marketing Strategies: Utilize a mix of organic methods, paid ads, and strategic partnerships to attract and nurture leads effectively.Sales Techniques: Transition from a traditional sales approach to a service-oriented strategy with a focus on building intrinsic motivation within teams.Leveraging AI: Integrate AI tools to enhance efficiency, streamline operations, and maintain competitive advantages in a rapidly evolving market. Notable Quotes: "Marketing is the engine and branding is the fuel." "People don't like to be sold to. People love to buy." "Sales is more about serving. How can I serve this person in the best possible way?" "You’re only as good as the systems in your business." "AI can make a person double efficient in their daily tasks." Dive into the full episode for a comprehensive understanding of these strategies and more, and stay tuned for future episodes packed with invaluable business insights.
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    56 分
  • The Five Practices for Thriving Teams: A Deep Dive into The Collaborative Way — Lloyd Fickett
    2024/10/04

    This episode is brought to you by Brad's forthcoming book, Start With Values (⁠⁠https://startwithvalues.com/⁠⁠). To support this show, we'd love it if you could order your copy. If you do, please email hello@bradleyhook.com, and we'll send you a thank-you gift.

    In this episode of The Brad Hook Podcast, we are joined by Lloyd Fickett, the founder of The Collaborative Way (https://collaborativeway.com/). Lloyd shares his wisdom on building extraordinary teams through collaboration, respect, and a small set of practices that enhance how people work together. This conversation dives deep into the core principles of The Collaborative Way, a methodology that has been transforming workplaces for over 30 years, making them more productive and fulfilling.

    Lloyd also discusses the importance of listening generously, speaking straight, being for each other, honoring commitments, and appreciation as foundational practices to success in both business and personal life. Tune in to learn how these practices not only improve company culture but also spill into people’s lives outside the workplace.


    Notable Quotes:

    • “To be extraordinary as a team, it’s not enough that individuals are extraordinary. It’s about how we work together.”
    • “We’re not just listening generously for the sake of it, we’re listening generously to move forward, accomplish our mission, our vision, our objectives.”
    • “It’s not just about what we achieve, but how we achieve it.”

    Links:

    • Connect with Lloyd on LinkedIn: https://www.linkedin.com/in/lloydfickett
    • The Collaborative Way by Lloyd Fickett
    • Visit the Collaborative Way website: https://collaborativeway.com/
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    48 分