I used to think Black Friday was just about big box stores and holiday shopping. But it's a game-changer for online course businesses! People are primed to spend, and a well-timed sale can really boost your revenue.
Here are three ways to run a BF sale- a simple coupon code, a bundled course offer, and a five-day, five-deal blitz. I'll be using my email list as my primary sales channel, and I'm even considering shutting off my ads for the week to avoid getting lost in the noise.
Here's the breakdown:
Coupon Code: Easy peasy! Offer a percentage off on all your courses, and simply send out a coupon code to your email list.
Bundle Offer: Package your courses together with a discounted price. This is great for getting more products into the hands of your audience.
Five Days, Five Deals: This is my personal favorite! It's a bit more work, but it can be a real game-changer. I'll be running one sale each day for five days, with each product on sale for just 24 hours.
The key is to start planning now. Get your emails written, sales pages set up, and everything organized. And remember, even if you don't do anything elaborate this year, you can use it as a learning experience for next year.
I'm so excited to see how this all unfolds! DM me on Instagram and let me know what Black Friday sales you're running. I'd love to hear your ideas and share some tips.
Remember, you can check out my free resources in the show notes. And if you love the podcast, leave a five-star rating! It really helps.