In this episode of Click, Brand, Snap, we dive into the vital process of setting actionable marketing goals for 2025, specifically tailored for photographers and marketers alike. Amanda Rowe and Joni Hough discuss the importance of reflecting on last year’s marketing efforts, emphasizing performance assessment and client feedback as key tools for growth. They explore the SMART goal framework, highlighting how specific, measurable objectives can guide marketing strategies. The conversation then shifts to emerging trends for the new year, such as video content dominance, the demand for authenticity, and the role of visual storytelling. Finally, the episode wraps up with practical tips for creating a comprehensive marketing plan, including the use of content calendars. Tune in to equip yourself with the strategies you need for a successful 2025!

In this episode of Click, Brand, Snap, we explore the critical role of customer feedback in shaping business strategies. Join host Amanda Rowe as they coach Joni Hough on the immense value of customer reviews and testimonials. The discussion delves into how feedback can inform decision-making, the significance of 5-star reviews, and strategies for encouraging authentic testimonials. Listeners will learn how to effectively leverage feedback to enhance products and drive growth, as well as the power of referrals and the elements that make testimonials stand out. The episode also highlights the difference between Google reviews and curated testimonials, emphasizing their unique contributions to building trust and credibility. To wrap up, AR Marketing is offering a Checklist for Effective Testimonials and Tips for Asking for Referrals. These resources will help you craft compelling testimonials and effectively seek referrals from satisfied clients. Tune in for actionable insights that can transform customer opinions into powerful business tools!

Join us for a special episode as we celebrate Joni's birthday! 🎉 This week, we’re excited to spotlight Mint Hill Photography, showcasing their Glamour Portraits and Vanity Fair Sessions, as well as Branding Images Sessions.

We dive into the significance of professional imagery in marketing and how it can elevate your brand’s presence. Tune in for insights, inspiration, and a festive celebration that you won’t want to miss!