Cause marketing is about aligning your business with a cause, charity or community group and giving back by donating profits, resource or time—and then meaningfully communicating and demonstrating why supporting the cause is important to you.

Perhaps there’s an organisation whose work resonates with you and you’d like to support their impact in some way. Or maybe, starting your own cause connected to your business is something you’ve considered. Either way, how can you be transparent and authentic with how you talk about your partnership, ensuring that it’s a genuine part of your story, and not just a campaign or a trend?

In this episode we explore cause marketing: what it is, whether it’s right for your business and what to consider when it comes to aligning your brand with a cause, and how to avoid any pitfalls.

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter

So many brands talk about their values. But, do they really live and breathe them? How authentic are brand values these days. Do consumers even care? And, how do employees feel about them?

We uncover all this and more inside Episode Three:
- What are values and why do they matter?
- How do you define meaningful brand values that become more than just a poster on a wall?
- How do you apply brand values so they truly represent your brand and business, and create differentiation and connection in the market?

We also share our own brand values and how we bring to them life in our own brands.

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter

Just another marketing buzzword? We don't think so...

Brands that are purpose-led experience more fulfilment and more customer loyalty. In a world of overwhelm, purpose can help you create more meaning in your business. By focusing on a higher purpose than just profit, you can connect with your customers, communities and staff on a much deeper level. This drives both income and impact.

In this episode, we discuss what purpose is, why it's a marketing fundamental (in our books) and how to define or refine yours so that it becomes a feel-good common thread that runs throughout your business. It's good business, but it's also good for business!

Want to create more meaning and purpose for your business and your team? It's all packed inside this Business Impact Starter Guide…

• Five steps to injecting more purpose and meaning into your business.
• How to align your brand with a cause.
• How to conduct due diligence and evaluate impact, before partnering.
• How to market your involvement a way that feels authentically you.

www.themarketingcollective.co.nz/impactstarter

Welcome!

We're all about building better businesses - more ethically minded, sustainable businesses, minus the judgement. We believe business can be the change we need in the world, to secure a more prosperous future for people and planet. If you're starting a business or wanting to inject more purpose into an existing one, join us in these chats and online at www.themarketingcollective.co.nz.

We're kicking off our Collectively podcast with a real and raw chat about doing things for the first time. In here, we discuss what it takes to get started with anything in business, and in life. Imperfect action, imposter syndrome, stepping out of your comfort zone AND tips and tricks for doing some of those marketing things for the first time. It's all in here!

Did we suck first time? You decide...