Summary

In this engaging conversation, Brad Niccum interviews Arturo Lamas III, the founder of Lost Lore Tequila. They discuss Arturo's journey from his family's legacy in agave spirits to his entrepreneurial ventures in the beverage industry. Arturo shares insights into the distillation process, the unique aspects of Lost Lore's branding, and the meticulous care taken in crafting their tequila. The conversation highlights the importance of family tradition, quality ingredients, and the art of aging tequila to create distinct flavor profiles. In this engaging conversation, Arturo Lamas III discusses the importance of empowering women in the tequila industry, innovative barrel aging techniques, and the exploration of exotic woods to enhance flavor profiles. He shares insights on future releases, the significance of traditional methods, and the tasting notes of his products. The conversation also touches on the accessibility and distribution of tequila, as well as community engagement through merchandise.

Chapters

00:00 Introduction to Arturo Lamas and His Journey
02:58 The Family Legacy of Agave Spirits
05:56 Crafting Tequila: The Distillation Process
08:50 The Unique Bottling and Branding of Lost Lore Tequila
11:57 Exploring the Flavor Profiles of Lost Lore Tequila
14:49 Aging and Tasting: The Art of Tequila Maturation
18:35 Empowering Women in the Tequila Industry
19:17 Innovative Barrel Aging Techniques
22:01 Exploring Exotic Woods in Tequila
24:28 Experimenting with Traditional Methods
26:06 Future Releases and Special Editions
27:11 Tasting Notes and Flavor Profiles
29:58 Accessibility and Distribution of Tequila
32:43 Merchandise and Community Engagement