Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business.

TImestamps:

00:50 Molekule’s Backstory
2:16 How To Sell High-Ticketed Products Like Molekule
4:56 Molekule Constantly Co-Promotes w/ Other Brands to Increase Their Email Subscriber List.
5:40 ViralSweep App For Creating Giveaways & Sweepstakes
6:22 When Your Product Needs To Be Backed by Science / Proof To Build Credibility
8:49 Why Influencers Are Better Than Paid Media As A Startup Brand
9:50 UGC is performing better than anything else
10:11 Consumers Can Write Off Their Molekule Purchase As A Tax Write Off. Understand Why This Is Important & How You Can Leverage It
12:52 Creating Educational Content Around The Brands Main Product

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today, the brand generates over a billion dollars in sales through its unique sales & marketing strategies that we will dive into this episode.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. 

Timestamps:

00:45 How The Founder Started The Company & Raised Money w/ a Kickstarter Campaign
4:16 How PopSocket Piggy Backed On Another Business To Invent A New Product.
6:12 Q&A Tactic w Influencers & Using That As A Series To Tell A Story
8:50 Identify Your Proof of Concept3
9:12 How PopSocket Dominates with their Personalization Features & Why That Is Important In Today’s World
10:05 Other eCommerce Brands That We Seen Implement Personalization Features
11:31 The Power of Word Of Mouth Marketing

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGN

In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. 

Timestamps:

4:10 Use Quizzes To Personalize Customer Purchases
6:00 Identify When Your Customers Have The Highest Open Email Rates By Testing Out Send TImes.
7:00 How Dr Squatch Uses Humor In Their Facebook Ads Which Helps Them Stand Out & Increase Reach At A Lower Cost
9:22 Setup A Few Different Welcome Flows Depending On Where Someone Signed Up
11:11 Optimize Your Subscription Sales By Marketing The Benefits Throughout Your Website
13:23 Setup Your TIkTok Commerce Account
14:44 Dr Squatch Creates Limited Product Drops To Hype Up Exclusivity

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT SEAN AZARI:

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work.

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)

Timestamps:

00:38 Blissy’s Brand
2:15 Finding An Uncompetitive Market
4:00 Using Publications To Create Credibility Around Your Brand
5:50 How To Get Free PR  
9:08 How Blissy Added A New Product Line To Increase Their Bottom Line
11:25 A Deceptive Tactic Done By Blissy That Works - Create Your Own PR
13:40 When A Platform Launches A New Feature, Take Advantage
15:14 Schedule Your Instagram Live In Advance & Incentive Your Followers in Joining

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market.

Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)

Timestamps:

• 2:55 Try to break down your content strategy into building blocks. For example, SEED breaks down its ingredients into content pillars to help educate the consumer on what the product does.
• 4:50 How to Get People To Buy Your Subscription Program
• 7:34 Your Design Should Align with Your Brands Mission & Story. SEED has a very minimalistic, clean design that aligns with its brand's mission. Their marketing content reads like a full-fledged course on biology.
• 9:59 Create an accountable influencer program that educates.
• 14:04 SEED uses Proof through Science & Research to strengthen their brand position & product values.
• 15:33 Showing Proof of How Your Product Works Is Essential

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio)

Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a brand that is valued $1.7 Billion Dollars. Evan showed that regardless of the competition, building a successful business can be done if you build a brand specifically designed around an audience that is true to your nature.  They were able to use their voice through memes and create hilarious campaigns which resonated with a specific audience and helped them disrupt within a competitive market.

Timestamps:

00:57 Background on Black Rifle Coffee Company
4:02 Black Rifle Coffee’s Brand Voice Stays True To Their Brand — Why This Is Important When You’re Creating a Brand
11:10 Become The Source Of Entertainment. Black Rifle Coffee has different types of series hosted on their youtube channel. For example, one of their video series is called **Veterans React** where they are reacting to video games, films etc...
15:32 Create A Brand That Your Customers Will Emotionally Support
18:06 Know when yo use ChatBots. Adding a chatbot on your site helps boost customer service, generate more leads, and boost conversion rates. **A chatbot is a computer program that simulates human conversation**
25:26 Using Political Stance and/or relevancy to draw awareness.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a 9 figure business (Where revenues are projected to be at around 200mil). See how she made a “low-cost” product look expensive & created a cult brand through her business & marketing efforts.

Timestamps:

00:46 Background on S’well & How it started
4:44 Does Your Overall Look Meet Your Price Point “Dress For The Job You Want”
6:06 Offer A Smooth Checkout Process
8:40 Customer’s Want Customization
10:03 Increase Your Revenue Stream By Providing Corporate Packages & Customization
13:45 The Power Of Journaling Your Progress
18:27 Hire For What You Believe You Will Need vs What You Currently Have

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 **Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)**👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social

Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. 

In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in Chicago.  Their main initial product, Flushable Wipes, built up their reputation wasn’t something innovative. Essentially it was baby wipes repurposed into a whole new brand. Within a few years of successful growth, they landed on Shark Tank in 2015 where Mark Cuban invested 300k in exchange for 25% equity. In 2022, they are estimated to be worth $50 mil.  Analyzing this company can help you think of ways of recreating an existing product & introducing new customers to an already existing one (Rebranding & Storytelling).

Timestamps:
00:45 Story behind DUDE Wipes
2:47 The 80/20 Rules Applied. Come up with your idea and maximize it.  
4:20 Sometimes all you need is 1 product. DUDE Wipes initial product was single (travel-size) flushable wipes.
6:28 Fixing the stigma for startup entrepreneurs that you need to go “all-in.” Sean Riley, worked in construction for a year while building up DUDE Wipes.
10:46 Create a fun reward program. Dude’s Reward program is called the DUDECOIN “The world’s first cryptocurrency you can earn with your butt”
14:48 Attack the markets where your customers are. DUDE Wipes is everywhere from ESPN, Mens Health, Sport Teams, etc... They have ad placements wherever their audience has a strong presence
17:39 Create Hilarious Relatable Ads That Highlights The Product’s Value Proposition: A Winning Meme Strategy.

ABOUT MATT SKOPAK:

An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Follow Matt Skopak's Twitter.

ABOUT ME (SEAN AZARI):

In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Rebhorn, Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others.

👇 Check out Rebhorn (Bootstrapped / Self-Funded eCommerce Business)👇

🔥 Rebhorn: Shop Insane Wall Art, Apparel & Accessories
📣 Join Rebhorn's Clubhouse on Discord

My Other Social Channels:

INSTAGRAM
FACEBOOK
SNAPCHAT
TWITTER

🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: Sean@Breakthrough.Social