Focus Your Attention on One Channel

• Pick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).
• Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact.

Mention or Message Influencers

• Research a list of relevant influencers ahead of your launch.
• Tag them or send them direct messages when you go live.
• Even if they don’t respond, the algorithm may push your content to related influencers.

Find a Press Angle & Use PR

• A solid press hook (beyond “look at this video”) can spark media interest.
• Working with a PR professional ensures your press release is compelling and angled for coverage.

Optimize Your YouTube Title & Thumbnail

• Use titles that match what people are searching for—avoid clever or abstract titles no one will type in.
• Thumbnails should feature people or images that reflect the core idea of the video.
• YouTube’s algorithm often rewards strong click-through rates and clear metadata.

Choose Your Launch Day Wisely

• Guy’s rule of thumb is Tuesday—people are settled in from Monday and more likely to engage midweek.
• Avoid launching on days when major news events could overshadow your video.

Encourage Employees & Advocates to Share

• Ask team members and loyal customers to like, comment, and share on launch day.
• Avoid giving them identical copy to post; personalize messages to keep social platforms happy.

• Create Something Worth Going Viral
  • The best “hack” is genuine, resonant content. If it’s not engaging, none of the above tactics will matter.
  • Don’t chase virality—focus on delivering real value and entertainment.

• Originality over “safe jokes.” Recycled humor feels stale and won’t get shared.
• Take risks to stand out. Uncertainty is a part of creativity—lean into it for bigger payoffs.
• Avoid forced funny faces and clichés. True comedic impact comes from authenticity and fresh perspectives.
• Embrace your doubt. Sometimes, your biggest second guess might be the thing that resonates most with an audience.

Incremental Creativity

• You can’t jump from a “zero-risk” corporate video to an ultra-creative ad overnight.
• Start with small creative experiments to help your stakeholders get comfortable with new ideas.

Big Brand vs. Challenger Mindset

• Larger organizations often have more to lose, making them more risk-averse.
• Challenger brands with fewer constraints can take bigger leaps faster—but still benefit from a gradual approach.

Learning to Read and Approve Creative

• Many teams and stakeholders aren’t used to evaluating scripts or bold ideas.
• Introduce them to the concept of “creative risk” in small doses so they can learn how to give productive feedback.

Nitrogen Metaphor & Boiling the Frog

• Guy uses a story about alien life forms adapting to nitrogen as a metaphor for acclimating stakeholders to creativity.
• Slowly turning up the heat (or adding “nitrogen”) ensures your ideas can survive without being killed off prematurely.

Practical Next Steps

• Try smaller, in-house projects that push creativity just a bit further than usual.
• Gradually build trust and familiarity among internal teams before bringing in bigger, bolder campaigns.