• Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change

  • 著者: Jason B Siegel
  • ポッドキャスト

Digital Doorways Marketing and Branding Podcast - CEO + CMO Must-Have Resource For A World of Change

著者: Jason B Siegel
  • サマリー

  • Welcome to Digital Doorways, the podcast hosted by Jason Siegel, an accomplished digital marketing entrepreneur and the current founder of Bluetext, a leading global digital creative agency. Join us as we embark on a journey through the ever-changing world of digital marketing innovation, exploring the evolution of branding, platforms, experiences, media, content, social, analytics, and commerce. In each episode, Jason Siegel and our expert guests invite you to step into the realm of cutting-edge strategies, techniques, and trends that drive success in the digital landscape.
    Jason B Siegel
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あらすじ・解説

Welcome to Digital Doorways, the podcast hosted by Jason Siegel, an accomplished digital marketing entrepreneur and the current founder of Bluetext, a leading global digital creative agency. Join us as we embark on a journey through the ever-changing world of digital marketing innovation, exploring the evolution of branding, platforms, experiences, media, content, social, analytics, and commerce. In each episode, Jason Siegel and our expert guests invite you to step into the realm of cutting-edge strategies, techniques, and trends that drive success in the digital landscape.
Jason B Siegel
エピソード
  • 41 - Digital Doorways - The Tennis Influencer: Behind the Court's Biggest Experience and Connector w/Craig Shapiro
    2024/09/30
    Welcome to another episode of Digital Doorways, where we explore the fascinating intersection of sports, culture, and innovation. I’m your host, Jason Siegel - Founder of Bluetext - and today, we have a special guest who brings tennis and pop culture together in a way like no other. ⁠Craig Shapiro,⁠ a tennis insider with deep connections across the sport, has spent years traveling the pro circuit, including a stint as Andre Agassi’s personal racquet tech. Now, ⁠Craig⁠ is an award-winning documentary filmmaker and the host of The Craig Shapiro Tennis Podcast, a show loved by fans and insiders alike. Today, we’ll talk about his latest venture, The Golden Ticket, a VIP tennis fantasy camp to be held in New York City December 3rd to 5th in conjunction with The Garden Cup, and exhibition tennis event at Madison Square Garden featuring matches between American stars Emma Navarro and Jessica Pegula, followed by the American upstart Ben Shelton taking on the world's most exciting player, Carlos Alcaraz. Craig's program bridges the gap between spectatorship and participation, as Craig's players will have the opportunity to play with these players on The Madison Square Garden court. We’ll dive into what it takes to put this groundbreaking experience together and what’s next for tennis in the age of entertainment crossovers. ⁠Learn more about The Golden Ticket here ⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠ QUESTIONS INCLUDE: What inspired you to create Golden Ticket Tennis, and how did you bring the concept to life?How did your early experiences as a racquet tech for Andre Agassi shape your views on the tennis industry?How does Golden Ticket Tennis differ from other fan experiences in the sport today?Can you talk about the process of securing top players like Carlos Alcaraz and Ben Shelton for your event?What do you see as the biggest challenge in making tennis more engaging for broader audiences?Tennis and pop culture are increasingly intertwined—how do you see this relationship evolving in the future?In your experience, how important is positioning when it comes to marketing events like Golden Ticket Tennis?With Golden Ticket Tennis, how are you working to change the perception of tennis as an "elite" sport?Your podcast often dives deep into tennis history—how does understanding the past influence how you approach new ventures?How do you balance your role as both an insider in the tennis world and a documentarian aiming to tell the sport’s stories?What role do you think technology will play in the future of tennis, particularly in enhancing fan engagement?What elements of branding have you found most critical when launching Golden Ticket Tennis?How does your experience in filmmaking contribute to creating memorable experiences for fans in the tennis world?Tennis has seen an influx of younger, more diverse fans—how does Golden Ticket Tennis tap into this demographic?What’s your favorite part about getting fans onto the court with their idols, and how has it impacted participants?How do you position tennis as part of broader pop culture while staying true to the sport's traditions?What’s the story behind your podcast, and how has it evolved since you first started it?With so much history in tennis, what’s the next big story you’re excited to explore through your projects?What has surprised you the most about how players respond to these fan interaction events?How do you see the future of fan experiences in sports evolving, particularly in tennis? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠
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    45 分
  • 40 - Digital Doorways - Cultivating a Culture of Creativity and Innovation w/ CMO Dennis Behrman
    2024/09/07

    Welcome to another exciting episode of Digital Doorways, where we delve into the minds of industry leaders who are shaping the future of technology and marketing. Today, we have a very special guest with us, Dennis Behrman, a seasoned marketing executive who has made significant strides in the tech world. Dennis has a unique blend of creativity and analytical prowess, honed over years of experience in both product management and marketing leadership roles. He has driven remarkable growth and success at some of the leading technology companies, including One Model, Inc., Point Predictive, and ResMan. His journey from a technology product manager to a CMO is nothing short of inspiring, and we are thrilled to have him share his insights with us today.


    ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠



    In this episode, we will explore Dennis’s philosophy on marketing, the evolution of his strategies, and the principles that guide his decision-making process. We’ll dive into how he balances the art and science of marketing, fosters collaboration between marketing and sales, and cultivates a culture of creativity and innovation within his teams. Whether you’re a seasoned marketer or just starting out, this conversation promises to provide valuable lessons and inspiration. So, without further ado, let’s welcome Dennis Behrman to the show and get started on this enlightening journey.



    ⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    29 分
  • 39 - Digital Doorways - Digital Persistence and Data Encryption - A Marriage in UX Heaven with Guest Marene Allison - Former CISO of Johnson & Johnson and the US Army
    2024/09/05

    Welcome to Digital Doorways, the podcast where we explore transformative leadership, cutting-edge strategies, and the evolving world of technology. I'm your host, ⁠Jason Siegel⁠, founder of ⁠Bluetext, and today we have the privilege of sitting down with an extraordinary guest—Marene Allison. Marene is a cybersecurity and IT expert with more than three decades of experience, including her role as the former Vice President and Chief Information Security Officer at Johnson & Johnson. Marene’s career is marked by significant accolades, including her induction into the CSO Hall of Fame in 2022, and her contributions as a board member for numerous influential organizations such as West Point Women, where she’s also a founding member, H-ISAC, and ASIS International.

    As a trailblazer, Marene made history as part of the first class of women to graduate from the United States Military Academy at West Point. Before taking the reins in corporate security, she served as an FBI Special Agent and played a pivotal role in securing the World Cup Network in Japan and Korea during her time at Avaya. Her vast expertise extends across corporate, public, and global security landscapes, having led major initiatives at companies like Medco and Avaya prior to her decade-long tenure at Johnson & Johnson. Throughout her career, Marene has been deeply involved in high-level security and compliance matters, and her insights continue to shape the industry.

    In today’s episode, we’ll explore Marene’s fascinating journey—from her groundbreaking days at West Point to her influential role at one of the world’s largest healthcare companies. We’ll discuss her thoughts on the future of cybersecurity, leadership in the digital age, and the vital importance of securing information in an increasingly interconnected world. Whether you’re in tech, business, or simply curious about the evolving nature of cybersecurity, you won’t want to miss this compelling conversation with Marene Allison.


    ⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

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    20 分

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