Welcome to another exciting episode of Digital Doorways, where we delve into the minds of industry leaders who are shaping the future of technology and marketing. Today, we have a very special guest with us, Dennis Behrman, a seasoned marketing executive who has made significant strides in the tech world. Dennis has a unique blend of creativity and analytical prowess, honed over years of experience in both product management and marketing leadership roles. He has driven remarkable growth and success at some of the leading technology companies, including One Model, Inc., Point Predictive, and ResMan. His journey from a technology product manager to a CMO is nothing short of inspiring, and we are thrilled to have him share his insights with us today.

⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

In this episode, we will explore Dennis’s philosophy on marketing, the evolution of his strategies, and the principles that guide his decision-making process. We’ll dive into how he balances the art and science of marketing, fosters collaboration between marketing and sales, and cultivates a culture of creativity and innovation within his teams. Whether you’re a seasoned marketer or just starting out, this conversation promises to provide valuable lessons and inspiration. So, without further ado, let’s welcome Dennis Behrman to the show and get started on this enlightening journey.

⁠⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

Welcome to Digital Doorways, the podcast where we explore transformative leadership, cutting-edge strategies, and the evolving world of technology. I'm your host, ⁠Jason Siegel⁠, founder of ⁠Bluetext, and today we have the privilege of sitting down with an extraordinary guest—Marene Allison. Marene is a cybersecurity and IT expert with more than three decades of experience, including her role as the former Vice President and Chief Information Security Officer at Johnson & Johnson. Marene’s career is marked by significant accolades, including her induction into the CSO Hall of Fame in 2022, and her contributions as a board member for numerous influential organizations such as West Point Women, where she’s also a founding member, H-ISAC, and ASIS International.

As a trailblazer, Marene made history as part of the first class of women to graduate from the United States Military Academy at West Point. Before taking the reins in corporate security, she served as an FBI Special Agent and played a pivotal role in securing the World Cup Network in Japan and Korea during her time at Avaya. Her vast expertise extends across corporate, public, and global security landscapes, having led major initiatives at companies like Medco and Avaya prior to her decade-long tenure at Johnson & Johnson. Throughout her career, Marene has been deeply involved in high-level security and compliance matters, and her insights continue to shape the industry.

In today’s episode, we’ll explore Marene’s fascinating journey—from her groundbreaking days at West Point to her influential role at one of the world’s largest healthcare companies. We’ll discuss her thoughts on the future of cybersecurity, leadership in the digital age, and the vital importance of securing information in an increasingly interconnected world. Whether you’re in tech, business, or simply curious about the evolving nature of cybersecurity, you won’t want to miss this compelling conversation with Marene Allison.

⁠⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

Welcome to Digital Doorways. I'm your host, Jason Siegel, founder of Bluetext. Today, we explore marketing innovation with Claire Strawson, a Chief Marketing Officer specializing in B2B SaaS for private equity-backed organizations. Claire excels in building high-performing marketing teams, delivering impressive year-over-year growth, and fostering an empowered decision-making culture.

Claire develops innovative marketing strategies, drives growth through targeted campaigns, and leverages data and analytics for decision-making. She collaborates with sales and product teams to enhance the customer experience and manages budgets to maximize ROI. Join us as we uncover Claire's insights and stories, showcasing the pivotal role of marketing in driving high performance and growth.

⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

QUESTIONS INCLUDE:

1. What initially drew you to a career in marketing, and how did you find your niche in B2B SaaS?
2. Can you share a specific campaign or strategy that significantly contributed to your 20-25% YoY growth in opportunity value creation?
3. What are the key qualities you look for when building high-performing marketing teams?
4. How do you foster a culture of empowerment and decision-making within your teams?
5. How do you leverage data and analytics to inform your marketing decisions?
6. Can you discuss the challenges and successes of driving 55% of contribution to pipeline and 42% of contribution to bookings this year through marketing demand generation?
7. What role does collaboration with sales and product teams play in optimizing demand generation?
8. How do you approach rebranding and brand activation programs, and what has been your most successful project to date?
9. What are the most important KPIs you monitor, and how do you use them to adjust your marketing strategies?
10. Can you describe a time when you had to implement rapid change within a marketing function? What were the outcomes?
11. How do you balance managing marketing budgets with maximizing ROI and achieving business objectives?
12. What trends do you see emerging in B2B SaaS marketing, and how are you preparing to capitalize on them?
13. What strategies do you use to maintain a consistent team engagement score of 9 out of 10?
14. How do you integrate traditional media with digital marketing channels to drive growth?
15. Can you share your approach to conversion rate optimization and improving online visibility and engagement?
16. What advice would you give to other CMOs looking to achieve similar growth and performance results?
17. What are your future goals and aspirations in the marketing field, and how do you plan to achieve them?

⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

Welcome to Digital Doorways. I'm your host, Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, founder of Bluetext, and today we have an exceptional guest, Renier Fee, an accomplished CMO with over 15 years of experience across various consumer categories, including leading brands like Playboy, Guitar Center, and CULTA. Renier's extensive background spans marketing, digital strategy, branding, communications, and PR, underpinned by his MBA. He has demonstrated expertise in E-Commerce, in-store retail marketing, sales enablement, and partnership marketing, making him a powerhouse in both B2C and B2B sectors.

Renier's skills in go-to-market strategy, multi-channel media planning, customer retention, and CRM have consistently driven success for the brands he’s worked with. His proficiency in cutting-edge marketing techniques such as SMS/MMS text messaging, promotional emails, SEO, SEM, and social media, coupled with his experience in packaging, photography, merchandising, and web analytics, makes him a leader in navigating market changes and disruptions. Join us as we delve into Renier’s insights and experiences, exploring how his strategic vision has enabled brands to thrive amidst technological advancements and evolving market dynamics.

⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

Questions

1. How did your career path lead you to work with iconic brands like Playboy, Guitar Center, and CULTA?
2. How have you managed to keep brands relevant amidst the rapid technological changes in the market?
3. How do you approach branding to ensure consistency across different marketing channels?
4. Can you discuss a time when you had to pivot a marketing strategy due to industry disruption?
5. How do you leverage CRM tools to enhance customer retention and satisfaction?
6. How have technological advancements in digital marketing tools changed your approach over the years?
7. Can you talk about a successful partnership or cooperative marketing campaign you’ve led?
8. What challenges have you faced in in-store retail marketing, and how have you overcome them?
9. How do you balance meeting company performance metrics and goals with the needs and well-being of your team?

⁠⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

Welcome to another captivating episode of the Digital Doorways podcast, where we explore the fascinating intersections of change management, branding, positioning, and communications with the industry's foremost leaders. I'm your host, Jason Siegel⁠, Founder of ⁠Bluetext⁠ , and today, we're honored to have a truly exceptional guest. Raj Arora, the visionary CEO of Jensen Hughes, joins us to shed light on how his company is transforming risk management through company culture, innovative strategies and digital transformation.
⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠

Since its inception in 1939, Jensen Hughes has evolved into a global powerhouse under Raj's leadership, boasting over 1,700 employees across more than 110 offices worldwide and tackling over 40,000 projects globally. While they are renowned for their fire protection engineering, Jensen Hughes' expertise now spans accessibility consulting, process safety, forensic investigations, security risk consulting, and digital innovation. Their unwavering commitment to best practices and industry standards has cemented their reputation as leaders dedicated to making the world a safer, more resilient place.
In today's episode, we'll delve into how Raj and his team master the art of managing change, driving innovation, and fostering a culture of trust and integrity. We'll uncover the secrets behind their internal and external communication strategies, the importance of a consistent brand identity, and the profound impact of their work on communities and industries around the globe. Without further ado, let's welcome Raj Arora to the Digital Doorways podcast.

⁠⁠⁠⁠⁠Digital Doorways⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is Hosted by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jason Siegel⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Founder of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Bluetext⁠⁠