In this episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn sit down with Brendon Hamlin of Hamlin Creative to explore the role of video in event marketing.

Brendon shares insights from his extensive career in film, television, and experiential marketing, emphasizing how storytelling through video can amplify brand experiences beyond the event itself.

Video is More Than Documentation

Many brands treat video as an afterthought, but planning early allows for storytelling that extends the event’s impact rather than just recording what happened.

Capturing the Right Moments Requires Strategy

On-site experiences are fleeting.

A clear plan and shot list ensure that event video captures the essence of brand interactions instead of just footage.

Maximizing Content for Evergreen Use

Event footage isn’t just for a single recap video—it can be repurposed across social media, internal marketing, and future event promotions, making the investment much more valuable.

Smartphone Filming Can Work—If Done Right

While high-end cameras produce the best quality, learning how to properly use a phone for content creation can help brands capture compelling visuals on the fly.

Supporting Local Communities Through Events

Brendon also shares the story of Asheville’s recovery from severe flooding, highlighting how video and storytelling played a role in rallying support for small businesses.

Great event marketing doesn’t just happen in the moment—it lives on through video.

Whether it’s capturing brand activations, customer testimonials, or behind-the-scenes stories, integrating video early in event planning ensures a bigger and longer-lasting impact.

Are you incorporating video into your event marketing strategy?

This Show is sponsored by Blue Hive

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