In this episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn sit down with Brendon Hamlin of Hamlin Creative to explore the role of video in event marketing.

Brendon shares insights from his extensive career in film, television, and experiential marketing, emphasizing how storytelling through video can amplify brand experiences beyond the event itself.

Video is More Than Documentation

Many brands treat video as an afterthought, but planning early allows for storytelling that extends the event’s impact rather than just recording what happened.

Capturing the Right Moments Requires Strategy

On-site experiences are fleeting.

A clear plan and shot list ensure that event video captures the essence of brand interactions instead of just footage.

Maximizing Content for Evergreen Use

Event footage isn’t just for a single recap video—it can be repurposed across social media, internal marketing, and future event promotions, making the investment much more valuable.

Smartphone Filming Can Work—If Done Right

While high-end cameras produce the best quality, learning how to properly use a phone for content creation can help brands capture compelling visuals on the fly.

Supporting Local Communities Through Events

Brendon also shares the story of Asheville’s recovery from severe flooding, highlighting how video and storytelling played a role in rallying support for small businesses.

Great event marketing doesn’t just happen in the moment—it lives on through video.

Whether it’s capturing brand activations, customer testimonials, or behind-the-scenes stories, integrating video early in event planning ensures a bigger and longer-lasting impact.

Are you incorporating video into your event marketing strategy?

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In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Caitlin Carey are joined by guest Dana Esposito, a seasoned expert in experiential and functional design.

Together, they explore the intersection of creativity and strategy in event marketing.

Dana shares valuable insights on crafting memorable events, solving client challenges, and fostering trust through storytelling and team building.

Start with the Problem

Great design begins with understanding the client’s specific challenges. Identifying the “why” behind each project sets the stage for meaningful, tailored solutions.

Storytelling as a Strategic Tool

Storytelling isn’t just creative—it’s a powerful way to connect with audiences and convey brand values. Learn how to infuse your events with narratives that resonate.

Teamwork Makes the Dream Work

Building a strong team is critical to executing complex events. Open communication and mutual trust ensure every stakeholder is aligned and invested in success.

Streamline for Success

Efficient processes save time and resources, allowing you to focus on delivering impactful experiences. Strategies for simplifying workflows can elevate your event management approach.

Think Big with Multi-Show Strategies

A cohesive strategy for multi-trade show programs ensures consistency and maximizes brand impact across multiple events.

Chris, Caitlin, and Dana deliver a masterclass in turning creative vision into actionable strategy.

By focusing on storytelling, collaboration, and streamlined execution, you can craft events that not only meet but exceed client expectations.

For more practical tips and insights, watch the full episode and get inspired to Engage. Excel. Execute.

This Show is sponsored by Blue Hive

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In this episode, hosts Caitlin Carey and Chris Dunn are joined by Emily Knight, founder of EFK Event Strategies, to discuss creating impactful and memorable events.

Emily shares insights from her 20+ years of experience in the Boston event industry, covering her journey from hospitality to launching her own business.

They explore themes, attendee experiences, and strategic planning for both nonprofit and corporate events.

Start with Goals:

Emily emphasizes the importance of defining the event’s goals upfront.

For nonprofits, success often revolves around fundraising, while corporate events may prioritize productivity, launches, or team engagement.

Attendee-Centered Planning:

Every element, from parking to the event’s conclusion, impacts how guests perceive the experience.

A seamless and thoughtful journey can leave a lasting impression.

The Power of Themes:

A strong theme can tie an event together and amplify its impact.

Emily shared a literary-themed retirement event that incorporated creative elements like book-page chandeliers and immersive designs to honor the honoree.

Incorporate Surprise and Delight:

Memorable moments, such as living statues or unexpected performances, capture attention and enhance attendee engagement.

These unique activations also drive social media buzz and brand visibility.

Discovery and Communication:

The discovery phase is essential for understanding a client’s vision, preferences, and constraints.

Regular, clear communication ensures alignment and helps overcome challenges like tight budgets or shifting goals.

This episode underscores the art and strategy behind exceptional event planning.

By focusing on attendee emotions, clear objectives, and creative storytelling, event professionals can deliver experiences that resonate deeply.

Emily’s insights remind us that thoughtful details and authentic connections are key to success.

This Show is sponsored by Blue Hive

Check out our Live Show Events here: Event Marketer's Toolbox Live Show

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