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Episode Summary:
In this episode of Beyond Private Practice, Liz Fernandez addresses a widespread myth that holds many therapists back from starting their coaching business: “I’m not a business person, so I can’t coach.” Liz opens up about her background, sharing how she had no prior business experience as the first entrepreneur in her family. Yet, she successfully launched a thriving coaching business and wants other therapists, especially Latina therapists and daughters of immigrants, to realize that they, too, can become successful business owners.

Liz breaks down why therapists often doubt their ability to run a business, citing fears of not having the right education or experience to manage systems, clients, and marketing. She reassures listeners that they already possess many of the skills needed to run a successful coaching business, like managing client relationships, delivering value, and structuring sessions. Liz introduces two simple, actionable steps to start feeling like a business owner: recognizing and leveraging existing skills and starting with simple systems to manage your coaching clients.

If you’ve ever felt intimidated by the idea of running a business, this episode will empower you to take your first steps toward building your coaching practice confidently.

Timestamps:
00:01 - Introduction & Webinar Invitation
02:11 - Myth Debunked: Why You Don’t Need to Be a “Business Person” to Coach
04:30 - The CEO Identity: Why It’s Key to Your Coaching Success
06:31 - Step 1: Focus on the Skills You Already Have
08:16 - Step 2: Start Simple with Basic Systems and Tools
09:30 - Shifting Your Mindset to Embrace Being a Business Owner
10:45 - Invitation to Join the Therapist to Coach Collective
11:50 - Wrap-Up & Encouragement to Cultivate Your CEO Identity

Key Takeaways:

• You Have Transferable Skills: Therapists already know how to manage client relationships, which translates well to running a coaching business.
• Starting Simple Works: You don’t need an elaborate setup; a few basic tools can help you get started.
• Embrace Your CEO Identity: Shifting your mindset to see yourself as a business owner is essential for growth and long-term success.

Category:
Therapist to Coach, Business Mindset, Coaching Business, Entrepreneurial Skills

Keywords:
Therapist to coach transition, business skills for therapists, CEO identity, coaching for therapists, starting simple in business, embracing entrepreneurship, Therapist to Coach Collective

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Website: https://thelizfernandez.com/
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