SUMMARY
In this episode of the AI-Branding Podcast, host Mark de Grasse sits down with Axel Simon, founder of AS Digital Marketing Solutions, to explore the often overlooked emotional dimension of customer avatars. Axel shares his unique approach to integrating emotional intelligence into marketing strategies, emphasizing the importance of understanding not just the demographics but the deeper emotional drivers of customers. The discussion delves into the practical applications of AI in refining these insights, ultimately leading to more resonant and effective marketing efforts. Axel's approach, rooted in coaching and long-term client relationships, offers invaluable lessons for marketers looking to connect on a deeper level with their audience.

TOPICS

• The critical role of emotions in building effective customer avatars.
• How AI can enhance the understanding of customer needs and behaviors.
• The importance of focusing on long-term client relationships in marketing.
• Differences between traditional demographics and emotionally driven avatars.
• Strategies for continuously refining customer avatars to stay aligned with evolving markets.

GUEST LINKS

• AS Digital Marketing Solutions: https://www.neg.team/
• Axel Simon on LinkedIn: https://www.linkedin.com/in/axelsimonneg/

ADVERTISING LINKS

• How to Build Your Brand Pillars: https://aibranding.academy/build-your-brand-pillars-course/