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Enterprise Leaders look back on 2024
- 2024/12/23
- 再生時間： 10 分
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Enterprise Leadership 5.0 December 23, 2024 Our NET.story Fact or Myth? Annual Review 2024 – Trends, Traps, and Transformations As 2024 draws to a close, it’s time to reflect on the journey we’ve taken together. From the heights of technological breakthroughs to the lows of geopolitical tensions, this year has been a rollercoaster. But don’t worry – we’ve got a smooth landing ahead, with a glimpse into 2025 and, of course, some well-deserved holiday cheer. Let’s take a look back at the year’s key themes. The Golden Age of Innovation and Technology We’re living in what many are calling the golden age of innovation. Despite a global dip in investment, certain sectors, like Generative AI, are soaring. It's clear: technology continues to be our compass, guiding us toward uncharted territories of possibility. But in a twist that may surprise some, robotics and climate tech are also seeing a surge in interest. Who knew robots and sustainable solutions would make such a good combo? In 2024, we watched as AI went from a buzzword to a business game-changer. The boldest leaders took the plunge, and some are already reaping the rewards. Meanwhile, those who hesitated might now find themselves in the uncomfortable position of “playing catch-up”. Riding the Wave of Generative AI Speaking of AI, Generative AI has been nothing short of a revolution in the business world. What began as an experimental tool has now become the beating heart of innovation in companies across industries. Whether it’s streamlining operations or creating entirely new business models, generative AI has shown that the future isn’t just coming – it’s already here. And let’s face it, we all know someone who’s used AI to help write their emails or craft the perfect social media post. It’s not just a tool anymore; it’s part of the furniture. The boldest companies are embracing it, while others are still wondering if it’s just a passing trend. Spoiler: It’s not. Geopolitical Risk: A Year of Disruption But innovation wasn’t the only thing driving change this year. Geopolitical risk loomed large, with conflicts and competition adding complexity to the global stage. Most notably, the ongoing tension between the US and China continues to reshape the landscape. Meanwhile, a global election supercycle only intensified the uncertainty. As businesses, we’ve learned that staying ahead means constantly adapting – not just in our products, but in how we understand and respond to the global environment. Agility has never been more crucial. In fact, 2024 could be summed up as “the year of figuring out how to thrive in chaos”. Choosing Resilience Amidst Uncertainty In times of instability, resilience is our best asset. The last few years have shown us that businesses that can adapt, innovate, and weather storms will come out on top. But the challenges are not over. Inequality, climate change, and political fragmentation threaten our collective future, and while tech might be part of the solution, it’s our resilience that will guide us through. The Pitfalls of Delayed Transformation One thing that became painfully clear this year: delayed transformation is dangerous. Many companies that failed to modernise and adapt to the new digital age are now facing the consequences. While nimble competitors surged ahead, others got stuck in the “way we’ve always done it” mindset. Unfortunately, this approach no longer cuts it. Companies that don’t embrace change are at risk of being left behind. The clock is ticking. The Trend of Deglobalisation: A New Era of Protectionism As 2024 unfolded, we saw a notable shift in global trade dynamics. Deglobalisation took center stage as nations adopted more protectionist policies. This trend, while challenging for international cooperation, has pushed businesses to rethink their strategies. With borders tightening and resource nationalism on the rise, companies will need to navigate this new world order carefully. Demographic Changes: The Labor Supply Squeeze Another headline from 2024: Demographic changes are having a profound impact on labor markets. With labor shortages in some regions and a demographic dividend in others, companies are finding themselves in a race to adapt. On one hand, technological innovation and automation are helping keep productivity levels up; on the other, in regions with a growing workforce, we might see a surge in economic potential. But here’s the kicker: as technology continues to advance, the definition of a “workforce” is rapidly evolving. The future of work is likely to be very different from what we know today. Looking Ahead: Industry Outlook for 2025 As we look toward 2025, businesses will continue to face a rapidly changing landscape. Key themes will include: Technology and Automation AI and automation will continue transforming industries across the board. Companies embracing these ...