NET.story

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  • For those who are looking for something beyond carefully crafted advice, blueprints, or mainstream clichés: This podcast is designed to provide variety, inspiration, and a shift in perspective.
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For those who are looking for something beyond carefully crafted advice, blueprints, or mainstream clichés: This podcast is designed to provide variety, inspiration, and a shift in perspective.
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  • Enterprise Leaders look back on 2024
    2024/12/23
    Enterprise Leadership 5.0 December 23, 2024 Our NET.story Fact or Myth? Annual Review 2024 – Trends, Traps, and Transformations As 2024 draws to a close, it’s time to reflect on the journey we’ve taken together. From the heights of technological breakthroughs to the lows of geopolitical tensions, this year has been a rollercoaster. But don’t worry – we’ve got a smooth landing ahead, with a glimpse into 2025 and, of course, some well-deserved holiday cheer. Let’s take a look back at the year’s key themes. The Golden Age of Innovation and Technology We’re living in what many are calling the golden age of innovation. Despite a global dip in investment, certain sectors, like Generative AI, are soaring. It's clear: technology continues to be our compass, guiding us toward uncharted territories of possibility. But in a twist that may surprise some, robotics and climate tech are also seeing a surge in interest. Who knew robots and sustainable solutions would make such a good combo? In 2024, we watched as AI went from a buzzword to a business game-changer. The boldest leaders took the plunge, and some are already reaping the rewards. Meanwhile, those who hesitated might now find themselves in the uncomfortable position of “playing catch-up”. Riding the Wave of Generative AI Speaking of AI, Generative AI has been nothing short of a revolution in the business world. What began as an experimental tool has now become the beating heart of innovation in companies across industries. Whether it’s streamlining operations or creating entirely new business models, generative AI has shown that the future isn’t just coming – it’s already here. And let’s face it, we all know someone who’s used AI to help write their emails or craft the perfect social media post. It’s not just a tool anymore; it’s part of the furniture. The boldest companies are embracing it, while others are still wondering if it’s just a passing trend. Spoiler: It’s not. Geopolitical Risk: A Year of Disruption But innovation wasn’t the only thing driving change this year. Geopolitical risk loomed large, with conflicts and competition adding complexity to the global stage. Most notably, the ongoing tension between the US and China continues to reshape the landscape. Meanwhile, a global election supercycle only intensified the uncertainty. As businesses, we’ve learned that staying ahead means constantly adapting – not just in our products, but in how we understand and respond to the global environment. Agility has never been more crucial. In fact, 2024 could be summed up as “the year of figuring out how to thrive in chaos”. Choosing Resilience Amidst Uncertainty In times of instability, resilience is our best asset. The last few years have shown us that businesses that can adapt, innovate, and weather storms will come out on top. But the challenges are not over. Inequality, climate change, and political fragmentation threaten our collective future, and while tech might be part of the solution, it’s our resilience that will guide us through. The Pitfalls of Delayed Transformation One thing that became painfully clear this year: delayed transformation is dangerous. Many companies that failed to modernise and adapt to the new digital age are now facing the consequences. While nimble competitors surged ahead, others got stuck in the “way we’ve always done it” mindset. Unfortunately, this approach no longer cuts it. Companies that don’t embrace change are at risk of being left behind. The clock is ticking. The Trend of Deglobalisation: A New Era of Protectionism As 2024 unfolded, we saw a notable shift in global trade dynamics. Deglobalisation took center stage as nations adopted more protectionist policies. This trend, while challenging for international cooperation, has pushed businesses to rethink their strategies. With borders tightening and resource nationalism on the rise, companies will need to navigate this new world order carefully. Demographic Changes: The Labor Supply Squeeze Another headline from 2024: Demographic changes are having a profound impact on labor markets. With labor shortages in some regions and a demographic dividend in others, companies are finding themselves in a race to adapt. On one hand, technological innovation and automation are helping keep productivity levels up; on the other, in regions with a growing workforce, we might see a surge in economic potential. But here’s the kicker: as technology continues to advance, the definition of a “workforce” is rapidly evolving. The future of work is likely to be very different from what we know today. Looking Ahead: Industry Outlook for 2025 As we look toward 2025, businesses will continue to face a rapidly changing landscape. Key themes will include: Technology and Automation AI and automation will continue transforming industries across the board. Companies embracing these ...
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    10 分
  • 𝗡𝗘𝗧.𝙨𝙩𝙤𝙧𝙮 Introduction
    2024/11/06

    Also available at:


    Welcome to our NET.story podcast!

    Here, we curate relevant articles and statements from around the worldwide web on the topic of enterprise leadership. We create inspiring, thought-provoking, and sometimes even provocative content.

    We take a step back with own comments, encouraging personal reflection. Join us as we present common assumptions and biased claims. What are Facts and what Myths? Its up to you to form your own opinion and draw your own conclusions.

    For entrepreneurs and executives who are looking for something beyond carefully crafted advice, blueprints, and mainstream clichés: This podcast is designed to provide variety, inspiration, and a shift in perspective, helping you shape your leadership strategies in a successful and informed way.


    The content of our NET.story podcast is available on the Enterneering app, both as audio and text. Within the app, you can explore the complete history of all NET.story editions, along with a wealth of additional material focused on effective enterprise leadership. This includes an in-depth self-study course, practical implementation exercises, field trips, and regular news updates. Most of our content is accessible in two formats: you can either read it like an eBook or post, or listen to it as an audio post or podcast.

    Don't miss out on the insights and tools that can transform your leadership journey!


    Subscribe to the NET.story podcast today and unlock a world of knowledge at your fingertips. Download the Enterneering app to access exclusive content, enhance your leadership skills, and stay ahead with the latest updates. The Enterneering app works seamlessly both as a native app on your mobile device and as a progressive web app on any PC or laptop connected to the internet.

    Your path to effective enterprise leadership starts here — join us and elevate your impact!


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    Step 2: Register your app profile for free via the header menu to use the PWA on a PC or laptop.​




    The NET.story podcast is also available at:




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    2 分
  • Shaping Transition from Industrial Age
    2024/12/18
    Enterprise Leadership 5.0 December 18, 2024 Our NET.story Fact or Myth? About sticking to running systems, escaping comfort zones, and the failure of large business models using the example of the Automotive Industry In the 21st century, change is no longer the exception, but the rule. Technological advancements, increasing digitisation, and global challenges require companies to possess an unprecedented ability to adapt. Those that fail to keep up with the accelerating pace of innovation and continuously transform their business models risk being overtaken by competitors. In a world where market conditions, customer needs, and technological possibilities are constantly evolving, transformation becomes a key success factor. A particularly striking example of this dynamic is the Automotive Industry. A sector traditionally defined by long development cycles and stable, established business models now faces a fundamental disruption. The ongoing digitalisation, the shift towards electric mobility, and the growing pressure to operate more sustainably present immense challenges for companies. Yet many leading car manufacturers are grappling with the consequences of delayed transformation. While competitors quickly respond to the change, established companies often remain stuck in old mindsets – and risk losing their market leadership. The term "Delayed Transformation" describes the tendency of companies to postpone necessary changes for too long, which causes them to fall behind both in competition and in technological innovations. In the case of the automotive industry, this means not only missing out on trends like e-mobility, but also failing to adapt to the changing geopolitical landscape and new global trade dynamics. ​The Face of Delayed Transformation Economic Losses and Market Backlogs The impact of delayed transformation is multifaceted. The most severe consequence is often economic loss. Companies that miss the transformation train frequently experience a dramatic decline in market share. Competitors do not sleep – while established manufacturers are still busy developing new technologies, others have already taken the next steps. This leads to lost revenue and an increasing weakening of market position. For many companies that had relied heavily on combustion engines, transitioning to electric mobility turned out to be more difficult than expected. High investment costs, insufficient infrastructure, and technological lag have slowed progress, while newcomers or companies from Asia have been able to act more swiftly with more innovative approaches. Leadership and Management: A Failure of Responsibility Another central aspect is management. If companies fail to develop and implement a clear vision for the future, they not only lose competitiveness but also the trust of their employees and investors. For too long, many large car manufacturers hesitated to break free from outdated but entrenched models. Rather than taking bold steps – such as focusing early on electric vehicles or digital components – changes were postponed, and internal resistance went unaddressed. The failure to embrace transformation, coupled with often hesitant leadership within companies, can have devastating effects – both on the success of product innovations and on the company’s position in the global market. Missed Opportunities and Innovations Delayed adoption of new technologies leads not only to direct financial losses but also to missed opportunities in innovation. While competitors are already developing new models and technologies, companies that have failed to transform are stuck in the old mindset. They miss the chance to position themselves as leading innovators, losing relevance as a result. The automotive industry is particularly dependent on innovation – whether in the development of autonomous vehicles, the integration of artificial intelligence, or improving battery energy efficiency. Those who lag behind here risk becoming increasingly irrelevant in the competition. ​Underrated catalysts De-Globalization and the Impact on Suppliers and Resources Another critical factor is the increasing de-globalisation and the challenges it poses in terms of suppliers and resources. Companies that have relied on global supply chains for too long are now feeling the effects of trade wars, political tensions, and economic uncertainty. In the automotive industry, where vehicle production requires a vast number of specialised suppliers, disruptions in global supply chains can quickly lead to bottlenecks. The failure to strategically adjust to these new challenges – such as by establishing alternative production sites or shifting to more localised supplier relationships – has caught many companies off guard. Furthermore, geopolitical tensions, such as trade wars between the U.S. and China, have severely disrupted global supply chains and driven up the cost of raw materials and components. This...
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    12 分

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