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Shaping Transition from Industrial Age
- 2024/12/18
- 再生時間： 12 分
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Enterprise Leadership 5.0 December 18, 2024 Our NET.story Fact or Myth? About sticking to running systems, escaping comfort zones, and the failure of large business models using the example of the Automotive Industry In the 21st century, change is no longer the exception, but the rule. Technological advancements, increasing digitisation, and global challenges require companies to possess an unprecedented ability to adapt. Those that fail to keep up with the accelerating pace of innovation and continuously transform their business models risk being overtaken by competitors. In a world where market conditions, customer needs, and technological possibilities are constantly evolving, transformation becomes a key success factor. A particularly striking example of this dynamic is the Automotive Industry. A sector traditionally defined by long development cycles and stable, established business models now faces a fundamental disruption. The ongoing digitalisation, the shift towards electric mobility, and the growing pressure to operate more sustainably present immense challenges for companies. Yet many leading car manufacturers are grappling with the consequences of delayed transformation. While competitors quickly respond to the change, established companies often remain stuck in old mindsets – and risk losing their market leadership. The term "Delayed Transformation" describes the tendency of companies to postpone necessary changes for too long, which causes them to fall behind both in competition and in technological innovations. In the case of the automotive industry, this means not only missing out on trends like e-mobility, but also failing to adapt to the changing geopolitical landscape and new global trade dynamics. The Face of Delayed Transformation Economic Losses and Market Backlogs The impact of delayed transformation is multifaceted. The most severe consequence is often economic loss. Companies that miss the transformation train frequently experience a dramatic decline in market share. Competitors do not sleep – while established manufacturers are still busy developing new technologies, others have already taken the next steps. This leads to lost revenue and an increasing weakening of market position. For many companies that had relied heavily on combustion engines, transitioning to electric mobility turned out to be more difficult than expected. High investment costs, insufficient infrastructure, and technological lag have slowed progress, while newcomers or companies from Asia have been able to act more swiftly with more innovative approaches. Leadership and Management: A Failure of Responsibility Another central aspect is management. If companies fail to develop and implement a clear vision for the future, they not only lose competitiveness but also the trust of their employees and investors. For too long, many large car manufacturers hesitated to break free from outdated but entrenched models. Rather than taking bold steps – such as focusing early on electric vehicles or digital components – changes were postponed, and internal resistance went unaddressed. The failure to embrace transformation, coupled with often hesitant leadership within companies, can have devastating effects – both on the success of product innovations and on the company’s position in the global market. Missed Opportunities and Innovations Delayed adoption of new technologies leads not only to direct financial losses but also to missed opportunities in innovation. While competitors are already developing new models and technologies, companies that have failed to transform are stuck in the old mindset. They miss the chance to position themselves as leading innovators, losing relevance as a result. The automotive industry is particularly dependent on innovation – whether in the development of autonomous vehicles, the integration of artificial intelligence, or improving battery energy efficiency. Those who lag behind here risk becoming increasingly irrelevant in the competition. Underrated catalysts De-Globalization and the Impact on Suppliers and Resources Another critical factor is the increasing de-globalisation and the challenges it poses in terms of suppliers and resources. Companies that have relied on global supply chains for too long are now feeling the effects of trade wars, political tensions, and economic uncertainty. In the automotive industry, where vehicle production requires a vast number of specialised suppliers, disruptions in global supply chains can quickly lead to bottlenecks. The failure to strategically adjust to these new challenges – such as by establishing alternative production sites or shifting to more localised supplier relationships – has caught many companies off guard. Furthermore, geopolitical tensions, such as trade wars between the U.S. and China, have severely disrupted global supply chains and driven up the cost of raw materials and components. This...