Most business owners are specialists in one field, and marketing takes a backseat. Sarah George is a partner to small service-based businesses to get clear and consistent in their marketing with a strategy that increase impact. She is a certified StoryBrand Guide using a proven framework to clarify marketing messages. For over a decade, Sarah has showcased her expertise in many areas including as an Americorps VISTA and professionally in banking, personal finance, sales, and non-profit organizations. “My true passion is helping others succeed in their goals to reach their full potential, whether that’s a person, program, or company.”

Unlock the secrets to compelling messaging with Sarah George, a story brand marketing strategist, as we explore the seven-part framework from Donald Miller's "Building a StoryBrand." Learn how positioning your customer as the hero and your business as the guide can revolutionize your marketing strategy, making your communications more engaging and relatable. Discover the elements that make storytelling an effective tool in addressing customer needs and presenting solutions that resonate deeply.

Sarah and I discuss the importance of both primary and transitional calls to action, and how to engage potential clients who aren’t ready for direct commitment by offering valuable freebies in exchange for their email addresses. We also explore the balance between outlining potential successes and stakes for clients, using captivating analogies from storytelling and movies to underscore the necessity of addressing internal problems and emotions that drive decision-making.

Master your messaging with practical tips and strategies that put the client at the center of your communications. This episode is packed with actionable insights to elevate your marketing game!

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@connectiveconsulting
Website: consultconnective.com
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