Most business owners are specialists in one field, and marketing takes a backseat. Sarah George is a partner to small service-based businesses to get clear and consistent in their marketing with a strategy that increase impact. She is a certified StoryBrand Guide using a proven framework to clarify marketing messages. For over a decade, Sarah has showcased her expertise in many areas including as an Americorps VISTA and professionally in banking, personal finance, sales, and non-profit organizations. “My true passion is helping others succeed in their goals to reach their full potential, whether that’s a person, program, or company.”

Unlock the secrets to compelling messaging with Sarah George, a story brand marketing strategist, as we explore the seven-part framework from Donald Miller's "Building a StoryBrand." Learn how positioning your customer as the hero and your business as the guide can revolutionize your marketing strategy, making your communications more engaging and relatable. Discover the elements that make storytelling an effective tool in addressing customer needs and presenting solutions that resonate deeply.

Sarah and I discuss the importance of both primary and transitional calls to action, and how to engage potential clients who aren’t ready for direct commitment by offering valuable freebies in exchange for their email addresses. We also explore the balance between outlining potential successes and stakes for clients, using captivating analogies from storytelling and movies to underscore the necessity of addressing internal problems and emotions that drive decision-making.

Master your messaging with practical tips and strategies that put the client at the center of your communications. This episode is packed with actionable insights to elevate your marketing game!

CONNECT WITH SARAH
@connectiveconsulting
Website: consultconnective.com
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Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
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Amanda Melissa is a Latina, wife, mom, and marketing specialist. She specializes in helping women entrepreneurs leverage Instagram and Pinterest to build an online influence. When she isn't working she loves to read on her Kindle and watch makeup tutorials on YouTube.

Join us in this episode as I host Amanda, a social media marketing specialist with a knack for Pinterest. She takes us on her journey from real estate marketing to becoming a full-time freelance marketer post-2020. Amanda unveils how Pinterest stands out as a visual search engine and its unique advantages in various niches—from pregnancy planning to fashion inspiration. If your small business struggles to maintain a constant social media presence, Amanda's insights could be a game-changer.

Uncover the secrets behind Pinterest's evergreen content strategy and learn how it can drive unparalleled traffic to your blog or website. Discover why Pinterest excels in content longevity compared to Instagram, which is more about relationship-building and engagement. Amanda shares concrete examples like wedding niches and faceless Instagram reel ideas, showing how these platforms can work synergistically to boost your business's online presence.

Amanda also dives into the critical elements of a visual content strategy for Pinterest, highlighting the importance of keyword research and directing traffic to your blog.

Don’t miss this opportunity to elevate your marketing game with Amanda’s expert advice. Tune in for insights and resources!

CONNECT WITH AMANDA
@amandamelissa.co
Website: https://freelancemamaproject.com/
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CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $57 Mo!
-Community
-Custom support & feedback
-Marketing made easy
JOIN HERE
Level up your marketing with my FREE Marketing Blueprint

Ever struggle to articulate what your business does in just a few seconds? Or maybe you find yourself frequently altering your message, leaving your audience confused? This episode of the Impactful Marketing Podcast promises to equip you with the tools to refine your marketing message and attract more clients.

In this episode I take a deep dive into common problems with messaging, balancing personal stories with audience needs, and the power of market research. Discover how to leverage platforms like Facebook groups and client interactions to uncover your audience's pain points and desires, allowing you to tailor your content, emails, and offers for maximum impact.

I also delve into messaging strategies that focus on your ideal client's issues and how to solve them, rather than just their demographics. Learn about powerful copywriting frameworks such as the "Before, After, Next" method and the "Four Ps" (Promise, Picture, Proof, Prompt) to enhance your communication. Additionally, I discuss the "You Rule," a game-changing approach to rewriting content from your client's perspective to boost engagement and conversions.

At the end of this episode I introduce an exciting new membership called The Marketing lab that offers personalized business/marketing feedback and suggestions, including content/landing/sales page audits and monthly trainings. Tune in for insights that can elevate your messaging to the next level!

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $57 Mo!
-Community
-Custom support & feedback
-Marketing made easy
JOIN HERE
Level up your marketing with my FREE Marketing Blueprint