Most business owners are specialists in one field, and marketing takes a backseat. Sarah George is a partner to small service-based businesses to get clear and consistent in their marketing with a strategy that increase impact. She is a certified StoryBrand Guide using a proven framework to clarify marketing messages. For over a decade, Sarah has showcased her expertise in many areas including as an Americorps VISTA and professionally in banking, personal finance, sales, and non-profit organizations. “My true passion is helping others succeed in their goals to reach their full potential, whether that’s a person, program, or company.”

Unlock the secrets to compelling messaging with Sarah George, a story brand marketing strategist, as we explore the seven-part framework from Donald Miller's "Building a StoryBrand." Learn how positioning your customer as the hero and your business as the guide can revolutionize your marketing strategy, making your communications more engaging and relatable. Discover the elements that make storytelling an effective tool in addressing customer needs and presenting solutions that resonate deeply.

Sarah and I discuss the importance of both primary and transitional calls to action, and how to engage potential clients who aren’t ready for direct commitment by offering valuable freebies in exchange for their email addresses. We also explore the balance between outlining potential successes and stakes for clients, using captivating analogies from storytelling and movies to underscore the necessity of addressing internal problems and emotions that drive decision-making.

Master your messaging with practical tips and strategies that put the client at the center of your communications. This episode is packed with actionable insights to elevate your marketing game!

CONNECT WITH SARAH
@connectiveconsulting
Website: consultconnective.com
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Amanda Melissa is a Latina, wife, mom, and marketing specialist. She specializes in helping women entrepreneurs leverage Instagram and Pinterest to build an online influence. When she isn't working she loves to read on her Kindle and watch makeup tutorials on YouTube.

Join us in this episode as I host Amanda, a social media marketing specialist with a knack for Pinterest. She takes us on her journey from real estate marketing to becoming a full-time freelance marketer post-2020. Amanda unveils how Pinterest stands out as a visual search engine and its unique advantages in various niches—from pregnancy planning to fashion inspiration. If your small business struggles to maintain a constant social media presence, Amanda's insights could be a game-changer.

Uncover the secrets behind Pinterest's evergreen content strategy and learn how it can drive unparalleled traffic to your blog or website. Discover why Pinterest excels in content longevity compared to Instagram, which is more about relationship-building and engagement. Amanda shares concrete examples like wedding niches and faceless Instagram reel ideas, showing how these platforms can work synergistically to boost your business's online presence.

Amanda also dives into the critical elements of a visual content strategy for Pinterest, highlighting the importance of keyword research and directing traffic to your blog.

Don’t miss this opportunity to elevate your marketing game with Amanda’s expert advice. Tune in for insights and resources!

CONNECT WITH AMANDA
@amandamelissa.co
Website: https://freelancemamaproject.com/
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Ever struggle to articulate what your business does in just a few seconds? Or maybe you find yourself frequently altering your message, leaving your audience confused? This episode of the Impactful Marketing Podcast promises to equip you with the tools to refine your marketing message and attract more clients.

In this episode I take a deep dive into common problems with messaging, balancing personal stories with audience needs, and the power of market research. Discover how to leverage platforms like Facebook groups and client interactions to uncover your audience's pain points and desires, allowing you to tailor your content, emails, and offers for maximum impact.

I also delve into messaging strategies that focus on your ideal client's issues and how to solve them, rather than just their demographics. Learn about powerful copywriting frameworks such as the "Before, After, Next" method and the "Four Ps" (Promise, Picture, Proof, Prompt) to enhance your communication. Additionally, I discuss the "You Rule," a game-changing approach to rewriting content from your client's perspective to boost engagement and conversions.

At the end of this episode I introduce an exciting new membership called The Marketing lab that offers personalized business/marketing feedback and suggestions, including content/landing/sales page audits and monthly trainings. Tune in for insights that can elevate your messaging to the next level!

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $57 Mo!
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Ashleigh is a Business and Mindset Mentor and is certified in Neuro-linguistic programming, Reiki and Nutrition.
She started her coaching business back in 2021 and is on a mission to help ambitious women with big hearts grow wildly success online businesses that feels spacious and sustainable through simple strategies and soulful selling.
She is the host of her very own business and personal development podcast called The Serene CEO and coaches women worldwide in her private 1:1 mentorship and signature group program, The Fempreneur Business Accelerator.

This episode promises actionable strategies to skyrocket your sales, even if your follower count feels smaller. Ashleigh reveals her surprising success after revamping her Instagram presence and overturns the myth that small audiences are a drawback. Get ready to shift your mindset and discover how speaking to the right audience can lead to consistent sales, regardless of your follower numbers.

Unlock the secret to building trust with a smaller audience by creating content that addresses their specific problems and adds real value. We delve into the importance of understanding your audience's awareness levels and tailoring your message accordingly. Learn how to establish yourself as an expert through problem-aware content and social proof.

Ashleigh also shares practical insights on maintaining a positive business mindset, empowering you to believe in the potential of your current followers. Embrace a confident "big business" mentality and learn how to nurture your existing audience to achieve remarkable sales success. Don’t miss out on these invaluable tips and strategies for boosting your business growth with a small but mighty audience.


CONNECT WITH ASHLEIGH
@itsashleighcamilla
Website: www.ashleighcamilla.com
Freebie: $5K Foundations masterclass

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Join The Marketing Lab Membership $57 Mo!
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Sophie is a money mindset, life & business coach who blends Psychology with spirituality creating a unique coaching style that propels her clients forward. Sophie loves helping women thrive as authentically them and create wildly successful & sustainable businesses whilst never forgetting the fun!

Learn how your mindset directly influences your financial well-being, emotions, and business success. Discover the tell-tale signs of a negative money mindset, from guilt to shame, and gain practical strategies to shift your mentality towards abundance. We'll also uncover the fascinating connection between receiving money and accepting other forms of generosity, such as compliments, emphasizing the importance of awareness and acceptance in transforming your financial outlook.

Elevate your energy and creativity through powerful, yet simple techniques like dancing and gratitude practices. Sophie shares the importance of massive self-belief and authenticity, even when faced with doubt, and provides actionable advice for embodying the identity of financial abundance.

CONNECT WITH SOPHIE
@iamsophiehollandx
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CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
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Join The Marketing Lab Membership $57 Mo!
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Level up your marketing with my FREE Marketing Blueprint

Mackenzie is an expert in all things marketing psychology. Using her lived experience from her 4 years in business alongside her university knowledge, she combines psychology and intuition to help you sell out your offers through your content.

In this episode of the Impactful Marketing Podcast, we explore the nuanced relationship between motivation and discipline with our insightful guest, Mackenzie a business coach. We'll unpack how motivation often serves as the initial spark but wanes over time, making discipline essential for long-term success. Mackenzie shares her invaluable wisdom on how to keep your eyes on the prize by setting end goals and maintaining focus, making sure your business sails smoothly even when the winds of motivation die down.

We also discuss the power of breaking down discipline into bite-sized, manageable micro-goals to avoid feeling overwhelmed. Balancing strategy and spontaneity, Mackenzie provides actionable advice like the "one, two, three, just do it" method for those moments when your motivation flags. This episode offers practical tips for maintaining productivity without burning out. Tune in to discover how understanding your personal productivity patterns and integrating self-care can keep your entrepreneurial spirit alive and thriving.

CONNECT WITH MACKENZIE
@mackenzie.colgan

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Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Join The Marketing Lab Membership $57 Mo!
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Samantha is a an entrepreneur of 10 years, mom to four, who runs 2 business online while only working 5 hours a day, 4 days a week. She’s retired her husband through her methods of slow productivity & a values first based business

On this episode of the Impactful Marketing Podcast, Samantha, an experienced business and mindset coach, shares her transformative journey from the high-stress world of intense business coaching to embracing the concept of slow productivity.

Samantha opens up about a pivotal family tragedy that made her reassess her priorities and shift her focus towards aligning business efforts with core personal values. Her powerful story is a testament to the significance of maintaining balance between financial success and personal well-being.

Discover the game-changing practices Samantha recommends for aligning your business with personal priorities, especially if you're a woman entrepreneur. We explore the practicalities of cycle syncing, to manage low-energy periods effectively, and the importance of creating business schedules that respect unique cycles and needs, including sufficient sleep. Samantha emphasizes the necessity of integrating core values into your business by prioritizing personal and family commitments and working within realistic timeframes to avoid the pitfalls of hustle culture.

This episode is packed with strategies to help you balance ambition with appreciation and create a fulfilling entrepreneurial life.

CONNECT WITH SAMANTHA
@samanthamartinez_co
Alpha Society Link

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Get my FREEBIE HERE: Know what to say to your ideal client so they choose you over the competition.
Join The Marketing Lab Membership HERE - Community, Custom Feedback, Marketing Made Easy

In this episode of the Impactful Marketing Podcast, we dive into the art of articulating your business message for maximum impact. If you're constantly shifting your messaging or struggling to clearly communicate what you do this episode is for you. We'll discuss the importance of crafting a memorable elevator pitch and why it's crucial to let your message marinate with your audience. Additionally, we offer actionable strategies for conducting effective market research using Facebook groups and client feedback, ensuring your content and offers truly resonate with your ideal clients.

Hear about the "Before, After, Connect" framework and the "Four Ps" (Promise, Picture, Proof, Prompt) for creating compelling content that speaks to your ideal client. Plus, learn the importance of the "You Rule" in copywriting to enhance engagement and conversion rates.

CONNECT WITH MICHAELA
Follow me: @xo.michaelastarr
Visit my website: michaela-starr.com
Get my FREEBIE HERE: Know what to say to your ideal client so they choose you over the competition.
Join the waitlist for my Membership that will be launching soon! Join waitlist HERE