The energy is electric halfway through the Ultimate Challenge at Lewis Automotive Group, where the ambitious goal of 555 vehicles sold in March has already hit the 327 mark. This isn't business as usual—it's a complete transformation of how deals are approved, with the Lewis Brothers signing off on transactions that would typically be declined.

"Some of those deals they brought to my office... I don't even hardly look up at them," Matt Lewis explains, describing how they're approving deals sometimes thousands below cost to maintain momentum. This radical approach creates extraordinary buying opportunities, including $20,000 off new vehicles, up to $5,000 over Kelly Blue Book for trades, and an automatic 2.5% interest rate reduction across all financing.

The podcast reveals the fascinating inner workings of this high-octane sales event through conversations with longtime employees who help newcomers understand the unique culture. Service Director Tre Forgusen shares special promotions like $50 off oil changes every Wednesday and buy-three-get-one-free tire deals, while Finance veteran Justin describes personally calling banks to secure better terms rather than letting computers make all decisions.

Most captivating is how the dealership motivates their team beyond commission—custom socks created a "feeding frenzy" among salespeople, with six racing to close the final deal that would earn the last pair. Other incentives include Stanley cups, electronics, and kayaks, creating an atmosphere of friendly competition and celebration. The Lewis brothers emphasize that their success comes from focusing on helping employees achieve their goals rather than setting personal targets.

Ready to experience the Ultimate Challenge yourself? Follow Lewis Automotive Group on social media to catch daily specials and newly-acquired trade-ins before they appear online. With over 100 fresh pre-owned vehicles added weekly, there's something for everyone—but only if you act quickly!