Curious about transforming your automotive business through strategic marketing and employee retention? Join us as Andrew and Ashley from DealerOMG share their winning formulas for success. Discover the power of targeted social media advertising and learn how investing in top talent can lead to long-term gains, even with initial costs. Gain insights into how standing out in a competitive market and building strong community ties can be the game-changer your business needs, with inspiration from standout local companies like Fayettechill.

Through the lens of our own podcasting journey, we explore how sharing stories and insights can build connections and enrich a family business legacy. Ashley Kilbarger brings her wealth of experience in the automotive industry to the table, highlighting innovative approaches to recruitment and retention. Our conversation reveals how effective communication and continuous learning can be fostered through storytelling, helping both new and established employees align with company values.

Experience the journey of creating spaces that prioritize both employee satisfaction and customer engagement. From climate-controlled workshops to inviting breakrooms, we discuss the thoughtful infrastructure that supports a thriving workplace culture. We also touch on the challenges and triumphs of maintaining a legacy business, emphasizing leadership's crucial role in adapting to growth while preserving core values. As we wrap up, we invite you to be part of the conversation, share your thoughts, and tune in for exciting future guests who will continue to enrich our exploration of the automotive industry.

We're celebrating a momentous occasion as we sit down with our father, Tim Lewis, to explore the roots of our family business. Being a third-generation business owner, Dad shares heartwarming stories of his childhood spent at the original dealership in downtown Fayetteville and its relocation to North College in 1969. These nostalgic memories offer insights into how growing up in this environment instilled in us the importance of learning from others and challenging ourselves, a legacy we continue to uphold in the automotive industry.

Discover the power of generational influence and continuous learning in shaping our family's success. We reminisce about the discovery of an old handwritten business plan that ignited a venture into the boat store industry, which later expanded into used cars. Motivational giants like Zig Ziglar inspired a culture of lifelong learning, evolving from cassette tapes to digital formats, benefiting both personal growth and team development. This chapter highlights how learning from industry experts has been pivotal in our journey of personal and professional evolution.

Join us as we recount some of the most imaginative and lively car dealership promotions from the early '70s, like giving away live ponies with the purchase of a Ford Pinto. From the "High Roller" monster truck excitement to the "Whale of a Sale" campaign with a massive bass tank, these stories are a testament to the creative marketing spirit that defined an era. We also explore the crucial role of recognizing and embracing individual strengths within a family business, and how supporting each other's passions fosters a harmonious and successful collaboration.

Transform your business challenges into opportunities for success! Join us as we dive into the world of family-run enterprises, where cultivating a problem-solving mindset is key. We promise you'll gain insights into empowering your team with solution-oriented attitudes, promoting a culture of accountability, and exploring the significance of clear communication. Real-world examples, like a service department's misstep, illustrate how proactive leadership can guide teams in identifying root causes instead of settling for quick fixes, fostering continuous improvement and enhancing customer satisfaction.

Discover how adaptability in leadership can revolutionize your company's operations. By focusing on cross-training and flexible management, we highlight strategies for maintaining quality and managing unexpected absences without compromising the customer experience. Learn how effective leadership and problem-solving skills can create a seamless operation, even in the face of challenges, and understand the vital role of teaching teams to become self-sufficient problem solvers. Our discussion underscores the importance of leaders stepping back to refine strategies, using direct feedback and insights to enhance organizational efficiency.

Lastly, unlock the secrets to creating "raving fans" through exceptional customer service. We explore the power of listening to feedback and adapting strategies to meet evolving expectations, turning challenges into opportunities for building stronger relationships. Whether through mentoring in sales or service roles, identifying opportunities within departments, or addressing customer issues with empathy, this episode lays out effective strategies for success. Witness how personal and professional growth can lead to lasting impressions and satisfied, loyal clients.