Take a passenger seat inside Lewis Automotive's biggest sales event of the year – the Ultimate Challenge. What began as a $20,000 vehicle discount has now escalated to an unprecedented $25,000 off select models as the team races toward their 555-vehicle goal with just six working days remaining. They've already hit 81.6% of that target, and the energy is electric.

What makes this event truly special isn't just the price slashing – it's the comprehensive approach to creating value at every turn. Finance managers have challenged 26 lending partners to provide automatic rate reductions of up to 2.5 percentage points below their already competitive rates. Some manufacturers are offering 0% financing options, while Ford's 90-day no-payment program allows customers to pocket their March, April, and May car payments – potentially saving thousands.

The atmosphere resembles a month-long festival rather than traditional car shopping. Food trucks, bouncy houses, petting zoos, and special events create an environment where families want to spend time regardless of their vehicle needs. Sales professionals share remarkable stories of helping customers who thought they couldn't afford to trade up, finding creative solutions through manufacturer incentives, trade assistance, and customized financing packages.

Most impressive is how Lewis has transformed their approach to this high-pressure sales period. Unlike previous years where hitting ambitious goals meant working every day of the month, leadership made a conscious decision not to require anyone to work on their days off – while setting an even higher sales target. The result? A team that's energized, creative, and fully committed to the challenge.

With fresh inventory arriving daily – 240 new vehicles added in just the past week – the selection continues to evolve right through the final days. As the salespeople emphasize: don't wait until it's over; when these deals are gone, they're gone. Visit any Lewis Automotive location before the Ultimate Challenge concludes or catch their live Saturday sales meeting on Facebook to see the latest arrivals and final specials.

The energy is electric halfway through the Ultimate Challenge at Lewis Automotive Group, where the ambitious goal of 555 vehicles sold in March has already hit the 327 mark. This isn't business as usual—it's a complete transformation of how deals are approved, with the Lewis Brothers signing off on transactions that would typically be declined.

"Some of those deals they brought to my office... I don't even hardly look up at them," Matt Lewis explains, describing how they're approving deals sometimes thousands below cost to maintain momentum. This radical approach creates extraordinary buying opportunities, including $20,000 off new vehicles, up to $5,000 over Kelly Blue Book for trades, and an automatic 2.5% interest rate reduction across all financing.

The podcast reveals the fascinating inner workings of this high-octane sales event through conversations with longtime employees who help newcomers understand the unique culture. Service Director Tre Forgusen shares special promotions like $50 off oil changes every Wednesday and buy-three-get-one-free tire deals, while Finance veteran Justin describes personally calling banks to secure better terms rather than letting computers make all decisions.

Most captivating is how the dealership motivates their team beyond commission—custom socks created a "feeding frenzy" among salespeople, with six racing to close the final deal that would earn the last pair. Other incentives include Stanley cups, electronics, and kayaks, creating an atmosphere of friendly competition and celebration. The Lewis brothers emphasize that their success comes from focusing on helping employees achieve their goals rather than setting personal targets.

Ready to experience the Ultimate Challenge yourself? Follow Lewis Automotive Group on social media to catch daily specials and newly-acquired trade-ins before they appear online. With over 100 fresh pre-owned vehicles added weekly, there's something for everyone—but only if you act quickly!

Step inside the energetic world of Lewis Automotive's Ultimate Challenge, where the excitement and culture on the showroom floor directly impact the customer experience. Broadcasting live from the Bronco showroom, the Lewis Brothers—Matt, Shelby, and Taylor—are giving listeners a behind-the-scenes look at what makes their annual March sales event so special.

The numbers tell part of the story: by Day 11, they've already moved 179 vehicles toward their goal of 555. But the real magic lies in how this momentum transforms both the dealership atmosphere and the deals customers can access. Multiple team members share how the Ultimate Challenge leverages the sheer volume of business to secure better financing terms from banks and credit unions—advantages simply unavailable during normal months.

"In 2020, with the pandemic and limited vehicle availability, many people got into situations they didn't want to be in," explains Anthony Rowers, one sales professional. "This undoes most of that." With discounts up to $20,000, interest rates as low as 0%, and no payments for 90 days, the event creates opportunities for customers to escape unfavorable financial situations while upgrading to newer vehicles.

The Lewis team's willingness to think outside the box appears in their "crazy trades" approach—accepting everything from farm animals to household items to make deals happen. As Taylor puts it, "It's old school horse trading," finding solutions rather than roadblocks when negotiating comes to an impasse.

Beyond the deals, the atmosphere itself becomes a celebration with taco trucks, coffee bars, race car simulators, and even axe throwing in the parking lot. The professionals who've been through multiple Ultimate Challenges—some dating back to 1999—describe how the infectious energy creates a different kind of car buying experience where customers genuinely enjoy the process.

Whether you're in the market for a new vehicle or simply curious about what makes Lewis Automotive's culture unique, stop by any of their locations in Fayetteville, Springdale, or Farmington to experience the Ultimate Challenge firsthand. As we say at Lewis: "555 must be sold, no matter what it takes."