Take a passenger seat inside Lewis Automotive's biggest sales event of the year – the Ultimate Challenge. What began as a $20,000 vehicle discount has now escalated to an unprecedented $25,000 off select models as the team races toward their 555-vehicle goal with just six working days remaining. They've already hit 81.6% of that target, and the energy is electric.

What makes this event truly special isn't just the price slashing – it's the comprehensive approach to creating value at every turn. Finance managers have challenged 26 lending partners to provide automatic rate reductions of up to 2.5 percentage points below their already competitive rates. Some manufacturers are offering 0% financing options, while Ford's 90-day no-payment program allows customers to pocket their March, April, and May car payments – potentially saving thousands.

The atmosphere resembles a month-long festival rather than traditional car shopping. Food trucks, bouncy houses, petting zoos, and special events create an environment where families want to spend time regardless of their vehicle needs. Sales professionals share remarkable stories of helping customers who thought they couldn't afford to trade up, finding creative solutions through manufacturer incentives, trade assistance, and customized financing packages.

Most impressive is how Lewis has transformed their approach to this high-pressure sales period. Unlike previous years where hitting ambitious goals meant working every day of the month, leadership made a conscious decision not to require anyone to work on their days off – while setting an even higher sales target. The result? A team that's energized, creative, and fully committed to the challenge.

With fresh inventory arriving daily – 240 new vehicles added in just the past week – the selection continues to evolve right through the final days. As the salespeople emphasize: don't wait until it's over; when these deals are gone, they're gone. Visit any Lewis Automotive location before the Ultimate Challenge concludes or catch their live Saturday sales meeting on Facebook to see the latest arrivals and final specials.