We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills

Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia

Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story

Challenge - Connection and Communication with new drinkers

Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels

Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine

Contact Details and Outro

If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588

If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

Intro and outro music
The New Investors
http://newinvestors.dk/
Contact: glenn@velournet.dk

GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills

https://www.wirrawirra.com

Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator

Date recorded: 2 April 2025

Listen and subscribe - https://www.interpretingwine.com/588

CONTACT ME:

Email: hello@interpretingwine.com

SOCIAL LINKS:

Instagram - https://www.interpretingwine.com/instagram/

Facebook - https://www.interpretingwine.com/facebook

Youtube - https://www.interpretingwine.com/youtube

Twitter X - https://www.interpretingwine.com/twitter

Linkedin - https://www.interpretingwine.com/linkedin