Interpreting Wine Podcast

著者： Lawrence Francis' Interpreting Wine podcast
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  • The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
    All rights reserved
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あらすじ・解説

The place to learn from thought leaders in the world of wine and marketing. - Learn more about how I help wine brands to market themselves better online at www.interpretingwine.com/brochure
All rights reserved
アート クッキング 社会科学 食品・ワイン
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  • Ep 590: Amelia Jukes, Mosaic of Wine Series 2

    Ep 590: Amelia Jukes, Mosaic of Wine Series 2
    2025/04/24

    We continue the Mosaic of Wine series today in the company of Amelia Jukes

    Amelia Jukes Origin Story - Discovering wine and a love for Australia, Hallowed Ground

    Culture - Events to successfully bridge the gap to Australia

    Expertise - Standing out in the crowded London event scene,

    Challenge - Changing misconceptions about Australia, Undervalued Australian Fine Wines, Domestic Market vs Export?

    Service - State by State Tasting 5 year perspective, Tasting Feedback and Influence

    Purpose - Conversations between winemakers

    Contact Details and Outro

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/590

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk

    GUEST CONTACT: Amelia Jukes

    https://www.instagram.com/ameliajukes

    Next Generation Grenache tasting - 28 April 2025

    https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459

    State By State Chardonnay - 11 Jun 2025

    https://www.eventbrite.co.uk/e/state-by-state-chardonnay-a-five-year-perspective-tickets-1320852137299

    Date recorded: 22 April 2025

    Listen and subscribe - https://www.interpretingwine.com/590

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin
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    46 分
  • Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2

    Ep 589: Giles Cooke MW, Thistledown Wines, Mosaic of Wine Series 2
    2025/04/21

    We continue the Mosaic of Wine series today in the company of Giles Cooke MW, Thistledown Wines

    The Mosaic of Wine intro

    Giles Cooke MW Origin Story - High-level overview, WSET Diploma scholarships, Influence of Spain and Australia

    Culture - Past marketing messages from Australia, Dwindling routes to market, Consumer mindset

    Challenge - Australia losing ground and using outdated marketed channels

    Service - Thistledown story

    Purpose - Storytelling and brand development across the miles

    Contact Details and Outro - 28th April Next Generation Grenache Tasting, 30th April Deep Down Under

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/589

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk

    GUEST CONTACT: Giles Cooke MW, Thistledown Wines

    https://www.thistledownwines.com

    Next Generation Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459

    Deep Down Under tasting:

    https://www.eventbrite.co.uk/e/deep-down-under-2025-registration-1109137232319

    Date recorded: 2 Apr 2025

    Listen and subscribe - https://www.interpretingwine.com/589

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin
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    59 分
  • Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2

    Ep 588: Matt Deller, CEO, Wirra Wirra and Ashton Hills, Mosaic of Wine Series 2
    2025/04/17

    We continue the Mosaic of Wine series today in the company of Matt Deller, CEO, Wirra Wirra and Ashton Hills

    Matt Deller Origin Story and Culture - Early mentors, Commercialisation focus in New Zealand, US and Australia

    Expertise - Wirra Wirra deep dive, Customer segmentation and End need states, Translating the McLaren Vale story

    Challenge - Connection and Communication with new drinkers

    Service - Learnings from other categories, Wine club and events, Understanding your strengths, Communication channels

    Purpose - Australia opportunities for media storytelling, Unpacking the diversity of Australian wine

    Contact Details and Outro

    If you know someone who would enjoy this episode please share the direct link: www.interpretingwine.com/588

    If you really enjoyed it please leave the episode an iTunes review on the same link. Thanks! 👌👌

    Intro and outro music
    The New Investors
    http://newinvestors.dk/
    Contact: glenn@velournet.dk

    GUEST CONTACT: Matt Deller, CEO, Wirra Wirra and Ashton Hills

    https://www.wirrawirra.com

    Grenache tasting: https://www.eventbrite.co.uk/e/next-generation-grenache-the-new-wave-of-premium-australian-grenache-tickets-1289586340459?aff=oddtdtcreator

    Date recorded: 2 April 2025

    Listen and subscribe - https://www.interpretingwine.com/588

    CONTACT ME:

    Email: hello@interpretingwine.com

    SOCIAL LINKS:

    Instagram - https://www.interpretingwine.com/instagram/

    Facebook - https://www.interpretingwine.com/facebook

    Youtube - https://www.interpretingwine.com/youtube

    Twitter X - https://www.interpretingwine.com/twitter

    Linkedin - https://www.interpretingwine.com/linkedin
    続きを読む 一部表示
    55 分

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