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Episode 11: Mike Romoff (Google, LinkedIn, IDG, Hulu, 360i) on Emotion and Impact in B2B
- 2024/04/30
- 再生時間: 12 分
- ポッドキャスト
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サマリー
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あらすじ・解説
In this episode host Dan Rosenberg and Timothy Perrin talk with guest Mike Romoff about his extensive experience in digital media and advertising. He discusses the challenges in B2B marketing, the importance of emotional connections in decision-making, and the need for better measurement and attribution in the industry.
00:40 Special Guest Introduction: Mike Romoff
01:01 Mike's Background and Current Work
01:50 Challenges in B2B Marketing and Solutions
05:20 Emotional Decision-Making in B2B Marketing
08:07 The Dream Tool for B2B Marketers
10:32 Personal Wins and Team Impact