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Insights from Rent.'s upcoming multifamily marketing study reveal that many marketers are excited about AI — they just don't know where to start. Nishant Phadnis, Chief Product Officer at Rent., joins hosts Matt and Courtney to share the excitement of AI in multifamily marketing and notes how most of us are already dabbling. Whether it's more traditional AI, such as chatbots and automated communication, or more progressive and predictive AI, like targeting and photo optimization in listings, Nishant explains how to start exploring different AI tools and how to keep the pressure from overshadowing the adventure.