Every startup dreams of becoming a global brand, but not many make it.

Today on the Business Side of Fitness Podcast, Star Sage, Director of Business Development at Hyperice shares what it’s been like to go from startup to megabrand over the last 8 years.

Star attributes some of the success to relationship selling.  She says, ” I think in our industry,  we have such a luxury that we are selling something that is good for people. I think we forget that sometimes. And that's something that I remind my team, I remind myself daily, and then that enthusiasm is exuded into when I am selling the products and building those relationships.”

In this episode you’ll learn:

What it’s like to scale a startup brand

How the company established credibility before wellness became mainstream

When the time was right to shift from education oriented marketing to brand marketing
How Hyperice plans to continue innovating in the future

Star’s sales tips

Tune into the conversation here: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:

https://www.vanessaseveriano.com

ABOUT TODAY'S GUEST

Star Sage’s  passion lies in the health & wellness and consumer technology. Currently, Star is the Director of Business Development for Hyperice. Star joined the Hyperice team over seven years ago, before Hyperice launched its first product in market. Since then, Star has focused on Hyperice’s brand and product(s) positioning, through B2B&B2C marketing, PR, and strategic planning across industries worldwide. A firm believer in the power of partnerships, Star formed integral relationships in fitness (Equinox, Barry’s Bootcamp, Orangetheory), hospitality (AMEX Lounges, Marriott), Corporate Wellness (EXOS, Google), Esports (NRG, OWL), Premium retailers (Best Buy, Nordstrom, Bloomingdale’s), Star focuses and develops the relevant engagement for companies to the everyday consumer.

Based on the valuable partnerships Star has formed and continues to develop, her true skills lies in finding potential sales opportunities, igniting a fast-paced focus for a team, and delivering valuable return to businesses and entrepreneurs.

Learn about Hyperice here: https://hyperice.com/

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