We’ve all heard that content is king, but let’s face it; content without a solid strategy behind it is just noise.

Erika Shannon-Hathaway knows all about laying out a content strategy that works.  On todays episode of The Business Side of Fitness Podcast, Erika shares the same methodology she used, which helped to take MYXfitness from 0 to favorable acquisition by BeachBody and then public via SPAC  in under two years.  Wow!

Tune into today's episode to learn more about the relationship between content, product and brand along with:

What startup life is REALLY like

Shifting from in front of to behind the camera

The early days at Soul Cyle

Tune into the conversation here: https://www.vanessaseveriano.com/podcast

ABOUT THE HOST

Vanessa Severiano has more than two decades of experience creating, developing and growing healthy lifestyle brands. Learn more about mentorship with Vanessa here:

https://www.vanessaseveriano.com

ABOUT TODAY'S GUEST

Erika is a seasoned fitness expert who has been in the industry for over 16 years. A former professional dancer and theatrical General Manager, she got her start in fitness as a General Manager of Teacher training for Patricia Moreno’s intenSati method, eventually becoming an instructor herself. She grew into fitness production and content strategy as the industry landscape shifted and moved toward streaming and connected fitness. Erika has worked for Equinox, SoulCycle, Daily Burn, MYXfitness and Beachbody, and is driven by her passion to instill connection and confidence through the power of movement.

Learn about Erika here: https://www.linkedin.com/in/erikashannon/

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