• Episode 6

  • 2023/10/08
  • 再生時間: 10 分
  • ポッドキャスト

  • サマリー

  • Brand: Dabur

    Product: Dabur Apple Cider Vinegar


    TG:

    * Age range: 25-45

    * Buying capacity: Medium-high

    * Education: College-educated

    * Interests: Health and wellness, fitness, nutrition

    * Demographics: Urban, suburban

    * Location: India


    Purpose: Branding


    USPs:

    * Made with organic apples

    * Unfiltered and unpasteurized

    * Contains the "mother" of vinegar

    * No added sugar or preservatives


    Additional Details:

    * Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.

    * It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.

    * Dabur Apple Cider Vinegar is also sugar-free and preservative-free.


    Creative Brief:

    Campaign Objective:

    To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India.

    Target Audience:

    Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education.


    Key Messages:

    • Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.
    • It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.
    • Dabur Apple Cider Vinegar is also sugar-free and preservative-free.


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あらすじ・解説

Brand: Dabur

Product: Dabur Apple Cider Vinegar


TG:

* Age range: 25-45

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Health and wellness, fitness, nutrition

* Demographics: Urban, suburban

* Location: India


Purpose: Branding


USPs:

* Made with organic apples

* Unfiltered and unpasteurized

* Contains the "mother" of vinegar

* No added sugar or preservatives


Additional Details:

* Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.

* It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.

* Dabur Apple Cider Vinegar is also sugar-free and preservative-free.


Creative Brief:

Campaign Objective:

To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India.

Target Audience:

Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education.


Key Messages:

  • Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.
  • It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.
  • Dabur Apple Cider Vinegar is also sugar-free and preservative-free.


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