Brand: Dabur

Product: Dabur Apple Cider Vinegar

TG:

* Age range: 25-45

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Health and wellness, fitness, nutrition

* Demographics: Urban, suburban

* Location: India

Purpose: Branding

USPs:

* Made with organic apples

* Unfiltered and unpasteurized

* Contains the "mother" of vinegar

* No added sugar or preservatives

Additional Details:

* Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.

* It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.

* Dabur Apple Cider Vinegar is also sugar-free and preservative-free.

Creative Brief:

Campaign Objective:

To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India.

Target Audience:

Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education.

Key Messages:

• Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.
• It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.
• Dabur Apple Cider Vinegar is also sugar-free and preservative-free.

Brand: Swiggy

Product: Food delivery app

TG:

* Age range: 18-45

* Buying capacity: Medium

* Education: College-educated

* Interests: Food, convenience

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Wide selection of restaurants

* Fast and reliable delivery

* Affordable prices

* Easy to use app

Additional Details:

* Swiggy is a new food delivery app that is launching in India in October 2023.

* The app will offer a wide selection of restaurants from all over India, and it will deliver food to your door in minutes.

* Swiggy is also very affordable, and it is easy to use.

Welcome to the third episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.

You can read the brief for this episode below:

Brand: Purnendu

Product: New line of sustainable clothing

Target Audience:

* Age range: 25-40

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Fashion, sustainability, social responsibility

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Made from recycled materials

* Ethically produced

*Affordable prices

*Stylish designs

Additional Details:

*The new line of sustainable clothing from Purnendu will be launched in India in October 2023.

*The clothes are made from recycled materials, such as plastic bottles and old clothes.

*The clothes are also ethically produced, which means that the workers who made them were paid a fair wage and worked in safe conditions.

*The clothes are also affordable, so they are a great option for people who are looking for sustainable clothing that doesn't break the bank..

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NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.