Brand: Dabur

Product: Dabur Apple Cider Vinegar

TG:

* Age range: 25-45

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Health and wellness, fitness, nutrition

* Demographics: Urban, suburban

* Location: India

Purpose: Branding

USPs:

* Made with organic apples

* Unfiltered and unpasteurized

* Contains the "mother" of vinegar

* No added sugar or preservatives

Additional Details:

* Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.

* It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.

* Dabur Apple Cider Vinegar is also sugar-free and preservative-free.

Creative Brief:

Campaign Objective:

To increase brand awareness and consideration for Dabur Apple Cider Vinegar among health-conscious consumers in India.

Target Audience:

Health-conscious consumers in India, aged 25-45, with a medium-high buying capacity and a college education.

Key Messages:

• Dabur Apple Cider Vinegar is a premium product that is made with organic apples and is unfiltered and unpasteurized.
• It contains the "mother" of vinegar, which is a probiotic-rich substance that is beneficial for gut health.
• Dabur Apple Cider Vinegar is also sugar-free and preservative-free.

Brand: Swiggy

Product: Food delivery app

TG:

* Age range: 18-45

* Buying capacity: Medium

* Education: College-educated

* Interests: Food, convenience

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Wide selection of restaurants

* Fast and reliable delivery

* Affordable prices

* Easy to use app

Additional Details:

* Swiggy is a new food delivery app that is launching in India in October 2023.

* The app will offer a wide selection of restaurants from all over India, and it will deliver food to your door in minutes.

* Swiggy is also very affordable, and it is easy to use.

Welcome to the third episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.

You can read the brief for this episode below:

Brand: Purnendu

Product: New line of sustainable clothing

Target Audience:

* Age range: 25-40

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Fashion, sustainability, social responsibility

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Made from recycled materials

* Ethically produced

*Affordable prices

*Stylish designs

Additional Details:

*The new line of sustainable clothing from Purnendu will be launched in India in October 2023.

*The clothes are made from recycled materials, such as plastic bottles and old clothes.

*The clothes are also ethically produced, which means that the workers who made them were paid a fair wage and worked in safe conditions.

*The clothes are also affordable, so they are a great option for people who are looking for sustainable clothing that doesn't break the bank..

_________________

NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.

Welcome to the third episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.

You can read the brief for this episode below:

Brand: Acadium

Product: Online learning platform

Target Audience:

* Age range: 18-35

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Technology, education, personal development

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Access to a wide range of courses from top universities

* Flexible learning options that fit your schedule

* Affordable prices

* Community of like-minded learners

Additional Details:

* Acadium is a new online learning platform that offers access to a wide range of courses from top universities around the world.

* The courses are taught by experienced professors and industry experts, and they are available on-demand, so you can learn at your own pace.

* Acadium also offers flexible payment options, so you can find a plan that fits your budget.

* And with a community of like-minded learners, you can get support and encouragement from others who are on the same journey as you.

_________________

NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.

Welcome to the second episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.

You can read the brief for this episode below:

Brand: Daawat

Product: New line of ready-to-cook Indian meals

Target Audience:

* Age range: 25-45

* Buying capacity: Medium

* Education: College-educated

* Interests: Food, family, convenience

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Ready-to-cook meals that are quick and easy to prepare

* Made with fresh, high-quality ingredients

* Authentic Indian flavors

* Affordable price

Additional Details:

* The new line of ready-to-cook Indian meals from Daawat will be launched in India in October 2023.

* The campaign will focus on the meals' convenience, affordability, and authentic Indian flavors.

* The campaign will be run across TV, digital, and social media.

Daawat ready-to-cook Indian meals are the perfect solution for busy families who want to enjoy delicious, authentic Indian food without spending hours in the kitchen. The meals are quick and easy to prepare, and they are made with fresh, high-quality ingredients. They are also affordable, so they are a great option for families on a budget.

_________________

NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to crack concepts faster.

Welcome to the first episode of Are We Brainstorming, a podcast for advertising creativity enthusiasts. We generate a spot brief using Google Bard and try and come up with a campaign idea in the next 20 minutes using the brand archetype wagon wheel here.

You can read the brief for this episode below:

Brand: Anokhi

Product: New clothing line

Target Audience:

* Age range: 20-35

* Buying capacity: Medium-high

* Education: College-educated

* Interests: Fashion, style, social media

* Demographics: Urban, suburban

* Location: India

Purpose: Product launch

USPs:

* Trendy and stylish designs

* High-quality fabrics

* Affordable prices

* Sustainable materials

Additional Details:

* The new clothing line from Anokhi will be launched in India in October 2023.

* The campaign will focus on the line's trendy designs, high-quality fabrics, and affordable prices.

* The campaign will be run across TV, digital, and social media.

Anokhi is a popular Indian fashion brand that is known for its trendy and stylish designs. The brand's new clothing line is sure to be a hit with young Indian consumers who are looking for affordable and sustainable fashion.

_________________

NOTE: This podcast is just for fun and does not intend to undermine the creative communication of any brand or the marketing agencies working for them. This also does not claim to be the best process for creative brainstorming. We follow certain steps that we believe enable us to come to concepts sooner.