In this episode, I had the pleasure of talking with Matt Brown, a seasoned copywriter, full-stack marketer, and email deliverability expert. In this conversation, you’ll learn:

📧 The Fundamentals of Email Deliverability: Matt breaks down the importance of email deliverability and explains the difference between deliverability and placement, providing insights into why your emails might not be reaching your audience.

📧 Key Factors Affecting Email Reputation: We discuss how sender reputation, IP reputation, and domain setup impact your email deliverability and what you can do to improve it.

📧 Avoiding Common Email Pitfalls: From spam filters to image file sizes, Matt shares best practices for keeping your emails out of the spam folder and ensuring they land where they’re most likely to be seen.

📧 The Power of List Hygiene: Matt emphasizes the importance of regular list cleaning and how to use tools to keep your email list healthy and engaged.

📧 Engaging Content Tips: Learn about simple strategies to get more replies, which in turn boosts deliverability, and how to make your emails more engaging from the start.

📧 Resources for Copywriting: Matt shares his go-to resources for becoming a better copywriter and the unexpected sources of inspiration he turns to for email content.

Whether you're a marketer or business owner, Matt’s insights are packed with actionable steps to take your email strategy to the next level. Listen in and learn how to optimize your email campaigns to grow your business!