In this episode, I chat with international best-selling author, award-winning speaker, and marketing strategist Teresa Heath-Wareing about what really works in launching for 2025.

If you've ever felt like launching is harder than it used to be, you're right! Teresa breaks down exactly why launches are failing today and how you can adapt your strategy to stay ahead. We cover everything from building an audience the right way, leveraging other people’s platforms, crafting a winning pre-launch strategy, and the paid workshop model that’s working like crazy right now.

🚀 What You’ll Learn in This Episode:

• Why launching has changed dramatically and what that means for your business
• The critical pre-launch strategy most people miss (and how to get it right)
• Real numbers and conversion rates you should expect from your launches
• How to leverage other people's audiences effectively
• The power of paid workshops as a launch strategy
• Why webinars aren't dead (and how to make them work in 2025)
• The exact math behind successful launches - from list size to conversion rates
• A brilliant case study of making $26,000 from one reluctant webinar creator
• Why pre-launch content is more crucial than ever
• 
  
• The new paid workshop strategy that's converting at 25%

In this episode, I had the pleasure of speaking with Mari Smith, widely known as the "Queen of Facebook" and a top social media thought leader. Mari is an in-demand keynote speaker, social media strategist, and author of The New Relationship Marketing. In this conversation, you’ll learn:

🌟 Mastering Facebook & Social Media Trends

Mari shares her journey from Scotland to becoming a premier Facebook marketing expert. (including the "Star Wars Day" coincidence that changed everything) Learn how her passions for relationships and technology fused into a career that has lasted nearly two decades.

🌟 Adapting to Algorithm Changes

Why having 50 followers might now be better than having 50,000 (and the unexpected shift that's leveling the playing field for everyone)

🌟 The Power of Video Content

The "hidden switch" most creators don't know about that could make your content go viral overnight (plus Mari's secret approach to testing content for free)

🌟 AI and Social Media Strategy

Mari reveals the AI tools she refuses to work without in 2025 (and her yet-to-be-announced plans that could transform how we use social media)

🌟 Human Design in Business

Mari introduces the Human Design System—a blend of science and spirituality—to help teams and individuals better understand their strengths and make decisions aligned with their natural energy. Discover how she uses it to create harmonious and effective teams.

🌟 Key Updates from Meta

Why Mari believes Facebook's latest changes could create a "hot mess" (and the surprising reason she thinks Meta might be filling your feed with AI)

🌟 Practical Tips for Marketers

The counter-intuitive approach Mari uses that goes against everything most marketers believe (but is working better than ever)

🌟 Looking Ahead to 2025

Mari shares her vision for the future, including exciting plans to integrate AI and Human Design into her work to empower individuals and businesses.

Whether you’re a marketer, business owner, or just curious about the latest trends in social media and AI, this episode is packed with insights and strategies to help you grow and thrive in the digital landscape.

Mentioned in this episode:

“Overwhelmed to Organized: 5 Days to Seamless Systems” Challenge

This challenge is your step-by-step guide to transforming chaos into clarity and taking control of your business systems. Whether you're a professional aiming to streamline your processes, an entrepreneur ready to scale with ease, or someone craving more balance and productivity, this challenge is for you. HERE’S WHAT YOU’LL MASTER IN 5 DAYS: ➡️ The 15-Minute SOP Revolution – Learn how to create simple, effective Standard Operating Procedures in minutes. ➡️ The Meeting-Free Inbox – Take back your time with inbox strategies that eliminate the need for constant email checks. ➡️ The Project Management Playbook – Discover how to keep your projects on track with ease. ➡️ The Content Multiplier – Unlock the power of repurposing to create more with less effort. ➡️ Our Signature Business Blueprint – Build a streamlined, customized system to keep your business running like a dream. And throughout the whole week, I’ll also be sharing game-changing AI strategies that no one else is talking about. Register here: https://www.jensprograms.com/challenge

In this episode, I had the pleasure of talking with Matt Brown, a seasoned copywriter, full-stack marketer, and email deliverability expert. In this conversation, you’ll learn:

📧 The Fundamentals of Email Deliverability: Matt breaks down the importance of email deliverability and explains the difference between deliverability and placement, providing insights into why your emails might not be reaching your audience.

📧 Key Factors Affecting Email Reputation: We discuss how sender reputation, IP reputation, and domain setup impact your email deliverability and what you can do to improve it.

📧 Avoiding Common Email Pitfalls: From spam filters to image file sizes, Matt shares best practices for keeping your emails out of the spam folder and ensuring they land where they’re most likely to be seen.

📧 The Power of List Hygiene: Matt emphasizes the importance of regular list cleaning and how to use tools to keep your email list healthy and engaged.

📧 Engaging Content Tips: Learn about simple strategies to get more replies, which in turn boosts deliverability, and how to make your emails more engaging from the start.

📧 Resources for Copywriting: Matt shares his go-to resources for becoming a better copywriter and the unexpected sources of inspiration he turns to for email content.

Whether you're a marketer or business owner, Matt’s insights are packed with actionable steps to take your email strategy to the next level. Listen in and learn how to optimize your email campaigns to grow your business!

Mentioned in this episode:

“Overwhelmed to Organized: 5 Days to Seamless Systems” Challenge

This challenge is your step-by-step guide to transforming chaos into clarity and taking control of your business systems. Whether you're a professional aiming to streamline your processes, an entrepreneur ready to scale with ease, or someone craving more balance and productivity, this challenge is for you. HERE’S WHAT YOU’LL MASTER IN 5 DAYS: ➡️ The 15-Minute SOP Revolution – Learn how to create simple, effective Standard Operating Procedures in minutes. ➡️ The Meeting-Free Inbox – Take back your time with inbox strategies that eliminate the need for constant email checks. ➡️ The Project Management Playbook – Discover how to keep your projects on track with ease. ➡️ The Content Multiplier – Unlock the power of repurposing to create more with less effort. ➡️ Our Signature Business Blueprint – Build a streamlined, customized system to keep your business running like a dream. And throughout the whole week, I’ll also be sharing game-changing AI strategies that no one else is talking about. Register here: https://www.jensprograms.com/challenge