In this episode of the PPC AI Series with Ben Gold, Brandon Frank and Ben Gold discuss recent AI developments and their impact on PPC packaging. They explore exciting innovations from OpenAI and Google, focusing on how businesses can leverage these tools to improve efficiency and customer service. The episode also covers AI integration in sales processes, personalized communication strategies, and the use of tools like Claude and ChatGPT for better task management.

In this episode, we’ll talk about:

• AI Developments:
  • OpenAI's recent transition to a private company and leadership changes coincide with Google's new AI tools, such as Notebook LM, which are transforming business applications of AI in document management and other areas.
• AI in PPC Packaging:
  • PPC Packaging is leveraging AI to streamline sales, marketing, and operations. Ben Gold and Brandon Frank discuss how tools like Claude, ChatGPT, and Google Gemini enhance team efficiency and focus on high-impact tasks.
• Smarter Communication with AI:
  • AI is transforming PPC's communication by personalizing outreach, preparing for meetings, and quickly qualifying leads. Tools like Humantic help understand prospects' personality profiles, enabling more tailored and effective interactions.
• AI for Sales Coaching:
  • Ben and Brandon discuss using AI to review sales calls and provide real-time feedback, helping sales reps improve their approach. AI's role in sales coaching could enhance performance by pinpointing key areas for improvement in customer interactions and follow-ups.
• Next Week’s Teaser:
  • Next week's episode will explore AI-driven video editing tools like Opus Clips and Descript, discussing how they enhance speed and efficiency in content creation.

Ben Gold is an AI strategist and consultant with over 20 years in technology sales. He helps organizations navigate AI adoption, bridging technical concepts and business goals. His specialties include AI strategy development, change management, talent acquisition, and ethical AI deployment. Passionate about making AI accessible, Ben provides actionable steps and works closely with clients to optimize their AI strategies. He is also the first video game world champion and a thought leader in the tech industry.

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Email: ben@bengoldai.com

The views and opinions expressed on the “Packology” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packology, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2024.